MRC 2026

Nov 15–17 · Palm Beach, FL

Retail strategy, AI and innovation for dealer leaders.

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Vendor Directory

AI voice assistants, CRMs, CDPs and identity tools for dealerships, each checked against the same list for its category.

38 products4 categories43 dealer reviewsUpdated May 2026

CRMs5

Work leads, follow-ups and the sales pipeline in one system.

CDK CRMScreened by Pasch Group

Automotive CRM with built-in AI, real-time insights, and end-to-end integration across the retail journey

CDK Global55 of 70 checks

DriveCentricScreened by Pasch Group

DriveCentric is the world’s first Augmented Intelligence CRM platform purpose-built for the automotive industry.

39 of 70 checks

FOCUSScreened by Pasch Group

FOCUS is an automotive-specific CRM designed to help you prioritize your most important customers based on profitability.

Reynolds and Reynolds42 of 70 checks

TecobiScreened by Pasch Group

Mobile-first CRM with AI-powered follow-up that keeps leads engaged and sales teams focused.

30 of 70 checks

VinSolutionsScreened by Pasch Group

Connected automotive CRM platform that unifies customer data, marketing, and desking to help dealerships drive more sales.

Cox Auto56 of 70 checks

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How profiles are checked

Every product in a category is checked against the same list of jobs, integrations and features. Vendors supply their answers when they join, and our team reviews each profile before it goes live.

13 products

AI voice assistants

Answer, route and book calls for service and sales, day and night.

  • Use cases9
  • DMS integrations8
  • Service schedulers6
  • Conversation features8
  • Operational features7

Checks per product38

5 products

CRMs

Work leads, follow-ups and the sales pipeline in one system.

  • Core features12
  • Capabilities7
  • DMS integrations8
  • Service integrations6
  • Call tracking7
  • Chat tools7
  • Retailing & digital retail11
  • Voice agents12

Checks per product70

17 products

Customer data platforms

Unify customer data, build audiences and activate them across channels.

  • Core features9
  • Activation & automation5
  • Insights & optimization4
  • CRM integrations7
  • DMS integrations8
  • Call tracking4
  • Data integrations4
  • Marketing integrations4
  • Service schedulers5
  • Data partnerships8

Checks per product58

3 products

Identity resolution platforms

Recognize anonymous website visitors and turn them into reachable leads.

  • Core features12
  • Capabilities10

Checks per product22

Products marked Screened by Pasch Group also passed interviews with dealers who use them. Not listed means the product isn't listed for that check, not necessarily that it can't do it.

Is your product listed, and listed right?

Vendors join after a screening that includes interviews with dealers who use the product. Already listed? Request an update whenever your product changes.