IdentityMax
Identifies anonymous dealership website visitors and follows up with personalized email remarketing and returning-customer alerts.
Research
All Research
Reports, field guides and reviews, free to download.
Research Reports
Original survey data on dealer technology.
Benchmarks
The figures dealers quote most, with sources.
Field Guides & Checklists
Frameworks your team can put to work on Monday.
Buyer’s Guides
How to choose CRMs, CDPs, AI voice and more.
Books
The Road to Sold, on sale now.
Resources
Vendor Directory
Vetted CRM, CDP and AI voice vendors, reviewed by our team.
Podcast
Brian's interviews, with chapters and full transcripts.
Blog
Ideas and analysis from Brian Pasch and the team.
Webinars
Live sessions on Zoom, plus every recording.
Free Tools
Calculators for calls, staffing, ad spend and more.
Glossary
Dealer terms, from CDP to TCPA, in plain English.
Coming soon
AI and Dealership Staff: Finding the Right Balance
Auto Dealership CRMs: The Battle for Data Control
Free to download, now and forever.
All Events & Dates
Every upcoming date and venue for MRC, DMSC, Claude for Dealers and the CXO Summit, in one calendar.
Upcoming
Nov
15–17
2026
MRC · Modern Retailing Conference Next up
Retail strategy, AI and innovation for dealer leaders.
Palm Beach, FL
Get tickets
Jan
5–7
2027
Claude for Dealers
A hands-on AI workshop. Build working agents in your own account.
Atlanta, GA
Pre-register
Apr
18–20
2027
DMSC · Digital Marketing Strategies Conference
Three days of marketing strategy for forward-thinking dealers.
Scottsdale, AZ
Get tickets
Nov
14
2026
CXO Summit
A private summit for C-suite leaders of dealer groups with 10+ stores.
Palm Beach, FL
Apply to join
Speakers & sponsors
Pasch Events Portal
Tasks, deadlines and event details for MRC and DMSC speakers and sponsors.
Sign in to the portalSponsor an event
Put your brand in front of dealer leaders. Each link opens that event's sponsorship page.
Each event opens on its own site.
Programs
Marketing Garage New
Bring your marketing in for service. Three levels, from Diagnostic to Engine Rebuild.
Sales Training
A documented sales process, from first click to the showroom.
Leadership Training
Online, remote and on-site training for managers.
Audits & solutions
DMS Audit
A free DMS data-hygiene audit, with TransUnion.
Trusted Call Solutions
Get outbound calls answered, not flagged as spam.
Digital marketing
PCG Digital
Our agency for SEO, paid search, social and content.
Not sure where to start?
Find your service bay.
Answer a few questions and we'll match your stores to the right Marketing Garage level.
Take the quizPrefer to talk?
(732) 450-8200Pasch Group
About Us
Research, events and consulting for automotive retail since 2005.
Contact
Questions, partnerships and press.
Vendor Directory
For vendors: get your product listed.
Identity resolution by Experian
In-market, owner, off-lease and equity audiences built from Experian vehicle and consumer data for dealer and OEM ad targeting.
This profile is still being checked.
We list Experian Automotive Audiences so you know it's in the market. Its features and integrations will appear here once we've verified them against the identity resolution platform checklist.
Represent Experian? Complete the profileNo dealer reviews yet. If your store uses Experian Automotive Audiences, yours can be the first.
The answers that separate identity resolution platforms once you're past the sales deck.
Identifies anonymous dealership website visitors and follows up with personalized email remarketing and returning-customer alerts.
Builds identity-resolved household audiences from Equifax consumer data and activates them across digital, addressable and direct mail.
Vehicle-owner and in-market household audiences built from registration and sales data, for ads, TV, direct mail and email.