Fullpath

Fullpath is an AI-powered Customer Data Platform built to unify dealership data, identify high-intent opportunities, and activate personalized marketing and sales workflows at scale. By consolidating every data source into a single source of truth, Fullpath helps dealerships and dealer groups turn fragmented first-party data into actionable audiences, prioritized leads, and measurable growth across every rooftop.

Why Choose Fullpath:

Unified Customer Data Platform: Consolidates CRM, DMS, website, service, inventory, and marketing data into one secure, real-time source of truth.

• Advanced Identity Resolution: Merges fragmented shopper records into unified profiles for full visibility across the customer journey.
• AI-Surfaced Data Ups: Identifies high-intent opportunities before they become leads and delivers prioritized outreach recommendations to sales teams.
• Hyper-Segmented Audience Builder: Create precise audiences using behavioral, demographic, equity, service, and CRM data filters.
• Direct Marketing Activation: Push audiences directly to Facebook, Google, email platforms, and other marketing tools via API integrations.
• Enterprise & Group Reporting: Unlock cross-rooftop dashboards, comparative analytics, benchmarking, and portfolio-wide performance insights.
• Built-In AI Sales Enablement: Generate shopper summaries, outreach copy, and recommended pitches based on real-time behavior.
• Data Enrichment Power-Up: Enhance records with third-party contact, VIN, and identity data for cleaner, activation-ready profiles.
• Open & Secure Platform: 200+ integrations, open APIs, and ISO 27001 certification ensure flexibility and compliance.

Transform your dealership’s first-party data into a competitive advantage with Fullpath—book a demo to see your data working harder.