Liminal CDPScreened by Pasch Group
Liminal delivers one seamless platform with CDP, MAP, and AIP working together—or each component can bolt on to your existing tech stack as a standalone solution.
Fullpath
Hybrid CDP/MAP by Cox AutomotiveScreened by Pasch Group
Connects your Data to Deliver a True 1:1 Personalized Experience.
Overview
Fullpath is an AI-powered Customer Data Platform built to unify dealership data, identify high-intent opportunities, and activate personalized marketing and sales workflows at scale. By consolidating every data source into a single source of truth, Fullpath helps dealerships and dealer groups turn fragmented first-party data into actionable audiences, prioritized leads, and measurable growth across every rooftop.
Why Choose Fullpath:
Unified Customer Data Platform: Consolidates CRM, DMS, website, service, inventory, and marketing data into one secure, real-time source of truth.
- Advanced Identity Resolution: Merges fragmented shopper records into unified profiles for full visibility across the customer journey.
- AI-Surfaced Data Ups: Identifies high-intent opportunities before they become leads and delivers prioritized outreach recommendations to sales teams.
- Hyper-Segmented Audience Builder: Create precise audiences using behavioral, demographic, equity, service, and CRM data filters.
- Direct Marketing Activation: Push audiences directly to Facebook, Google, email platforms, and other marketing tools via API integrations.
- Enterprise & Group Reporting: Unlock cross-rooftop dashboards, comparative analytics, benchmarking, and portfolio-wide performance insights.
- Built-In AI Sales Enablement: Generate shopper summaries, outreach copy, and recommended pitches based on real-time behavior.
- Data Enrichment Power-Up: Enhance records with third-party contact, VIN, and identity data for cleaner, activation-ready profiles.
- Open & Secure Platform: 200+ integrations, open APIs, and ISO 27001 certification ensure flexibility and compliance.
Transform your dealership’s first-party data into a competitive advantage with Fullpath—book a demo to see your data working harder.
Features and integrations
Checked against the same 58 points as every customer data platform in the directory. How we check
Core features
9 of 9- Supported: Identity Resolution
- Supported: Unified Customer Profiles
- Supported: Audience Segmentation
- Supported: Real-Time Data Processing
- Supported: Data Normalization & Cleansing
- Supported: Privacy & Consent Management
- Supported: Offline + Online Data Integration
- Supported: Household Resolution
- Supported: Custom Data Schema & APIs
Activation & automation
5 of 5- Supported: Audience Suppression
- Supported: Refresh Automation
- Supported: Event Tracking & Behavioral Triggers
- Supported: Journey Orchestration
- Supported: Omnichannel / Cross-Channel Activation
Insights & optimization
4 of 4- Supported: Closed-Loop Attribution
- Supported: Performance Feedback Loop
- Supported: Predictive Analytics & Scoring
- Supported: Revenue & ROI Measurement
CRM integrations
7 of 7- Supported: DriveCentric
- Supported: ELEADS
- Supported: VinSolutions
- Supported: DealerSocket
- Supported: Momentum
- Supported: Tekion CRM
- Supported: Reynolds Focus
DMS integrations
1 of 8- Not listed: Auto/Mate
- Not listed: Autosoft
- Not listed: CDK Global
- Not listed: DealerBuilt
- Not listed: Dealertrack
- Not listed: PBS Systems
- Supported: Reynolds & Reynolds
- Not listed: Tekion
Call tracking
4 of 4- Supported: CarWars
- Supported: CallRevu
- Supported: Marchex
- Supported: Invoca
Data integrations
0 of 4- Not listed: Snowflake
- Not listed: Azure
- Not listed: Redshift
- Not listed: Amazon Website Services (AWS)
Marketing integrations
0 of 4- Not listed: Trade Desk
- Not listed: PureCars
- Not listed: Apollo
- Not listed: Fluency
Service schedulers
1 of 5- Supported: xTime
- Not listed: CDK Service Scheduler
- Not listed: Reynolds Scheduler
- Not listed: myKaarma
- Not listed: Tekion Service Scheduler
Data partnerships
1 of 8- Not listed: Acxiom
- Not listed: Experian
- Supported: Equifax
- Not listed: S&P Global
- Not listed: TransUnion
- Not listed: automotiveMastermind
- Not listed: M1data
- Not listed: JD Power
Also integrates with
2- Urban Science
- Oplogic
Reviews
No dealer reviews yet. If your store uses Fullpath, yours can be the first.
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Questions to ask in the demo
The answers that separate customer data platforms once you're past the sales deck.
- 01Which of our systems connect out of the box: DMS, CRM, website and service scheduler?
- 02How do you match one customer across those systems, and how is the match rate reported?
- 03Where can we use the audiences we build, and how often do they refresh?
- 04How do you show which campaigns led to sales and service visits?
- 05How do you handle consent and customers' privacy requests?
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