MRC 2026

Nov 15–17 · Palm Beach, FL

Retail strategy, AI and innovation for dealer leaders.

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Mia

AI voice assistant by Mia LabsScreened by Pasch Group

Your Dealership's AI Super Employee. Automate customer communications across your dealership.

Overview

Mia is a fully customizable AI communication platform built by car dealers, for car dealers. With over 100 years of combined dealership experience behind the product, Mia understands the real-world challenges of sales and service teams. Deployed in 300+ dealerships and integrated with 35+ systems, Mia answers calls, schedules appointments, and automates follow-ups—24/7—with truly human-like latency under 2 seconds. Whether it’s sales, service, or CRM tasks, Mia is designed to work the way your dealership does.

Why Choose Mia:

  • Built by Industry Veterans: Developed by a team with 100+ years of dealership experience, Mia is designed with real-world dealer workflows in mind.
  • 24/7/365 Call Handling: Captures every inbound call—even after hours—turning missed connections into showroom visits and service appointments.
  • Customizable AI Workflows: Over 150 configurations per department allow Mia to align with your exact operational needs.
  • Seamless Integrations: Connects with 35+ systems across CRM, inventory, scheduling, and DMS to eliminate manual tasks and reduce friction.
  • Service Revenue Boost: Books service appointments with a 30% conversion rate, generating $50K+ in average monthly revenue for dealers.
  • Smart Sales Follow-Ups: Maintains outbound contact with prospects and reactivates 19% of leads back into the sales pipeline.
  • Natural, Human-Like Interactions: Sub-2-second latency and multilingual support ensure seamless, brand-consistent communication.

Schedule a demo with Mia and see how AI built by car dealers can elevate your revenue, retention, and response time—without lifting a finger.

Features and integrations

Checked against the same 38 points as every AI voice assistant in the directory. How we check

Use cases

7 of 9
  • Supported: Inbound Service Calls
  • Supported: Inbound Sales Calls
  • Not listed: Inbound Parts Calls
  • Supported: Inbound Receptionist
  • Supported: Inbound Body Shop Calls
  • Supported: Outbound Service Calls
  • Supported: Outbound Sales Calls
  • Not listed: Outbound Parts Calls
  • Supported: Outbound Recall Alerts

DMS integrations

6 of 8
  • Supported: Auto/Mate
  • Not listed: Autosoft
  • Supported: CDK Global
  • Not listed: DealerBuilt
  • Supported: Dealertrack
  • Supported: PBS Systems
  • Supported: Reynolds & Reynolds
  • Supported: Tekion

Service schedulers

6 of 6
  • Supported: CDK Global
  • Supported: Dealer-FX
  • Supported: MyKaarma
  • Supported: Tekion
  • Supported: Reynolds & Reynolds
  • Supported: Xtime Schedule

Conversation features

8 of 8
  • Supported: Adaptive Dialog Flow
  • Supported: Automated Language Detection
  • Supported: Conversational Memory
  • Supported: Customizable Dialog Logic
  • Supported: Graceful Fallback Handling
  • Supported: Multilingual Support
  • Supported: Noise-Tolerant Recognition
  • Supported: Omnichannel Continuity

Operational features

7 of 7
  • Supported: Appraisals
  • Supported: Call Summaries & Reporting
  • Supported: Intelligent Call Routing
  • Supported: Live Agent Escalation
  • Supported: Privacy & Compliance Ready
  • Supported: Unlimited Call Volume
  • Supported: Upsells

Also integrates with

8
  • LightSpeed
  • Affinitiv
  • MyStatusPlus
  • Protractor
  • AutoLive
  • UpdatePromise
  • TCC
  • Omnique

Languages

2
  • English
  • Spanish

Reviews

5.0from 1 review

“Mia is my employee of the month this month, next month, and probably every month after that!”

Josh UtleyService Manager, Earnhardt CDJR

“Mia is my employee of the month this month, next month, and probably every month after that!”

Josh UtleyService Manager at Earnhardt CDJR
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Questions to ask in the demo

The answers that separate AI voice assistants once you're past the sales deck.

  1. 01Which DMS and service scheduler do you book into, and is it live or batched?
  2. 02When the assistant can't help, how does the call reach a person, and how fast?
  3. 03Which call types are live in stores today (service, sales, parts, recalls), and which are still on the roadmap?
  4. 04How is it priced: per rooftop, per minute or per call? What does a busy recall month cost?
  5. 05Can we hear unedited recordings of real calls from a store like ours?
Buyer's guideHow to Choose an AI Voice AssistantRead the guide

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How we check

Every AI voice assistant is checked against the same list: the jobs it does, the systems it connects to and the features it ships. Vendors supply their answers, and our team reviews every profile before it goes live. Not listed means the product isn't listed for that check, not necessarily that it can't do it.

AI voice assistants: 38 checks

  • Use cases9
  • DMS integrations8
  • Service schedulers6
  • Conversation features8
  • Operational features7

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