Light 1
Check Engine
We're spending, but nobody can tell me what's working.
Every vendor says their numbers are up. So why aren't sales?
I don't trust GA4, and our reports never match.
I think we're wasting money. I just can't prove where.
Marketing Garage
formerly the Strategic Marketing Advisor Program
formerly PCG SMA Program
Bring your marketing in for service.
Before you raise the budget, let certified automotive marketing experts find what's broken and get it running right.
Who's leading your marketing right now?
Vendors in silos. Reports that don't match.
A seat that's empty.
Three bays.
One team that knows dealerships.
Your marketing budget isn't the problem. It rarely is.
Vendors run in silos. Reports don't agree. Priorities pile up. When your marketing lacks direction, spending more just makes the problem more expensive.
Nearly 20 years in automotive
Vendor-independent, no products to push
Led by Brian Pasch and Glenn Pasch
Built for franchise dealers and dealer groups
Self-diagnosis
Which warning light is on at your dealership?
Most dealerships don't have an effort problem. They have a clarity problem, and it shows up in one of three ways.
Light 2
Driver Alert
My marketing manager is working hard, but the vendors are running the show.
They're buried in reports and vendor calls, with no time for strategy.
When I ask what's working, I get a stack of reports, not an answer.
They're new to the role, and I don't have time to train them.
Light 3
No One at the Wheel
The marketing chair is empty, or it might as well be.
Our marketing manager left, and now I'm fielding vendor calls.
No one is holding our agencies accountable.
We need someone to take the wheel until we hire.
The Service Bays
Pick the bay that fits where your dealership is today.
Three ways in, all led by the same senior automotive team. Not sure which one fits? The quiz below will tell you.
Diagnostic
Find out what's really under the hood.
A full inspection of your strategy, vendors, data, and performance, so you leave with a clear roadmap and stay in the driver's seat.
Audit your vendors, tech, and tracking
Find the gaps and the wasted spend
Check that GA4 and reporting are accurate
Rank the fixes that matter most
Pull in here if…
You're spending real money and can't get a straight answer on what's working.
System Update
Give your marketing manager a better operating system.
We ride shotgun with your manager, sharpening the skills and judgment it takes to lead your vendors, not follow them.
Turn data into decisions
Manage vendors with confidence
Tie marketing to dealership goals
Report performance to leadership clearly
Pull in here if…
You have a marketing manager who needs more direction, confidence, or backup.
Engine Rebuild
Rebuild your marketing engine to run like new.
We rebuild your marketing into an engine that runs the way it should, and take the wheel until you're ready to hire.
Build the strategy and infrastructure
Align vendors, systems, and processes
Set clear priorities and accountability
Lead marketing during a leadership gap
Pull in here if…
Your marketing needs a complete overhaul, or the leadership seat is empty.
60-Second Diagnostic
Not sure which bay you need? Let's run a quick diagnostic.
Answer 5 quick questions. We'll recommend the right bay and the first 3 things we'd look at in your operation.
Which Service Bay Do You Need?
5 taps, no typing until the end. You'll see your result before we ask for anything.
5 questions · About 60 seconds · Result first
How it works
From check-in to back on the road
01
Check in
Tell us where things stand.
Take the quiz or book a call. It takes about a minute to tell us where things stand.
02
Inspection
A senior strategist takes a look.
On a free Strategy Alignment Call, a senior strategist reviews your situation and your goals. No slide deck.
03
Service
We get to work.
We recommend the right bay, scope the work to your rooftops, and get started.
Why Pasch Group
Certified technicians. Not another vendor.
We sit between you and your vendors, so every dollar is tied to your goals and every partner is held to the numbers.
Vendor-independent
We hold vendors accountable.
We don't replace your vendors. We make sure they're accountable, coordinated, and working from accurate data.
Built by practitioners
Advice from people who run campaigns.
The same senior strategists who build and run campaigns for our clients. Guidance that has worked in real dealerships.
Automotive-native
We already speak your language.
Inventory cycles, seasonality, co-op rules, OEM mandates. We already speak your language.
Proven leadership
Led by Brian Pasch and Glenn Pasch.
Led by industry innovators Brian Pasch and Glenn Pasch, with nearly 20 years working with franchise dealers and dealer groups.
Fit check
Is your dealership a fit?
Built for dealerships that…
Spend $15K to $150K+ a month on marketing
Run multiple rooftops, or plan to
Have a new marketing manager, or a role in transition
Want vendor-neutral answers, not another sales pitch
What changes after service
One source of truth for what's working
Vendors held to clear KPIs
Less wasted spend and fewer surprises
Faster, more confident decisions
Sales and marketing pulling in the same direction
Before you book
Questions dealers ask us first
Something else on your mind? Ask it on the call.
Are you going to replace our vendors?
No. We make your current vendors accountable and coordinated. If one is underperforming, we'll show you the data, and the decision stays yours.
We already have an agency. Why would we need this?
Your agency runs its own channels. We look at the whole machine, all vendors, tools, and data together, with no stake in any one of them.
Will my marketing manager feel threatened?
Bay 2 is built to make them better at their job, not to replace them. Most managers welcome a senior strategist in their corner.
Do we have to start with the Diagnostic?
No. Many dealers do, because it tells everyone what needs fixing first. If you already know your gap, we can start in Bay 2 or Bay 3.
What does it cost?
It depends on the bay and the number of rooftops. We'll give you straight numbers on your Strategy Alignment Call.
Is the call a sales pitch?
It's a working conversation with a senior strategist about your dealership. You'll leave with useful takeaways whether or not we work together.
Strategy Alignment Call
Bring your marketing in for service.
Book a free Strategy Alignment Call. We'll tell you what's working, what isn't, and which bay makes sense for you.
01
One-on-one time with a senior automotive strategist
02
A candid read on your vendors, data, and team
03
A clear recommendation, with no obligation
Book your free Strategy Alignment Call
Takes about a minute. A senior strategist will be on the other end.
Prefer to talk now? Call (732) 450-8200.
Marketing Garage is formerly the Strategic Marketing Advisor (SMA) Program.