Research
All Research
Reports, field guides and reviews, free to download.
Research Reports
Original survey data on dealer technology.
Field Guides & Checklists
Frameworks your team can put to work on Monday.
Books
The Road to Sold, on sale now.
Resources
Vendor Directory
Vetted CRM, CDP and AI voice vendors, reviewed by our team.
Podcast
Brian's interviews, with chapters and full transcripts.
Blog
Ideas and analysis from Brian Pasch and the team.
Webinars
Live sessions on Zoom, plus every recording.
Coming soon
AI and Dealership Staff: Finding the Right Balance
Auto Dealership CRMs: The Battle for Data Control
Free to download, now and forever.
Speakers & sponsors
Pasch Events Portal
Tasks, deadlines and event details for MRC and DMSC speakers and sponsors.
Sign in to the portalSponsor an event
Put your brand in front of dealer leaders. Each link opens that event's sponsorship page.
Each event opens on its own site.
Programs
Marketing Garage New
Bring your marketing in for service. Three levels, from Diagnostic to Engine Rebuild.
Sales Training
A documented sales process, from first click to the showroom.
Leadership Training
Online, remote and on-site training for managers.
Audits & solutions
DMS Audit
A free DMS data-hygiene audit, with TransUnion.
Trusted Call Solutions
Get outbound calls answered, not flagged as spam.
Digital marketing
PCG Digital
Our agency for SEO, paid search, social and content.
Not sure where to start?
Find your service bay.
Answer a few questions and we'll match your stores to the right Marketing Garage level.
Take the quizPrefer to talk?
(732) 450-8200Pasch Group
About Us
Research, events and consulting for automotive retail since 2005.
Contact
Questions, partnerships and press.
Vendor Directory
For vendors: get your product listed.
Trusted Call Solutions · with TransUnion
Most shoppers won't pick up a number they don't recognize. Trusted Call Solutions puts your dealership's name, logo and the reason for the call on their screen, and keeps your lines off spam lists.
Incoming call
(555) 014-2290
Spam Risk
Your Dealership
Verified caller
Vehicle inquiry
Service appointment
Recall notice
Repair update
Finance follow-up
Illustration. What appears depends on the shopper's carrier and phone.
Why it matters
Two in three Americans say they don't answer calls from numbers they don't know. Put your dealership's name on the screen and most of them pick up.
9 in 10
would answer when your dealership's name is on the screen
2 in 10
would answer the same call from an unknown number
Sources: TransUnion consumer study, 2023; Pew Research Center, 2020.
What shoppers see
Shoppers spot your brand before they read a word.
Your registered name, instead of a bare number.
Incoming call
(555) 014-2290
Spam Risk
Your Dealership
Verified caller
Vehicle inquiry
Service appointment
Recall notice
Repair update
Finance follow-up
A check mark that says the call really comes from you, not a spoofed number.
Service appointment, vehicle inquiry, recall notice. Shoppers know why you're calling before they pick up.
What you get
Caller Name Optimization
Registers every outbound line with the major carriers.
Watches each number around the clock for “spam” or “telemarketer” tags.
If a line gets flagged, we look into it and let you know.
Branded Call Display
Your dealership's name, logo and the reason for the call on their screen.
Calls are verified, so your name can't be spoofed.
Nothing for your customers to install.
Each outbound number is registered with its own label, so the name and reason on screen fit the call. It's all set up on the platform, not in your phone system.
Results
Answer rates went up across industries that live on the phone. In automotive, Brian Pasch expects most dealers to connect with 30–60% more shoppers, and more where lines were flagged as spam.
National retailer
+65%
Opinion surveys
+56%
Financial lender
+34%
Insurance provider
+34%
Rideshare service
+30%
Lift in answer rates after adding Trusted Call Solutions. Source: TransUnion client results.
I'm getting fantastic feedback already from my advisors about improvements in connecting with customers, answering quickly, and right off the bat greeting the advisor because they knew who was calling.
Paul Ray
Bowen Scarff Ford
Get started
The short form on this page. It takes about a minute.
One tab per store: your outbound numbers by department, your contacts and roughly how many calls you make a month.
Pasch Group and TransUnion price it per store, based on the lines monitored and your outbound call volume.
Brian walks through how you measure answer rates today, and whether your CRM can pick the outbound line for each lead source.
Upload it here and we'll prepare your proposal with TransUnion.
We'll send the worksheet and set up your proposal.
See how we handle your details in our Privacy Policy.
FAQ
Do we have to change our phone system?
No. Your numbers are registered and labeled on the Trusted Call Solutions platform, not in your phone system. Your team keeps dialing the way it does today.
Do customers need an app?
No. Your name, logo and call reason show on the phone's own incoming-call screen. What appears depends on the customer's carrier and phone.
How is it priced?
Per store, based on how many phone lines are monitored and how many outbound calls you make a month. Your proposal spells it out.
What does our CRM need to do?
Nothing to get started. To show the right call reason, each department calls from its own number. The best setups let agents, or CRM rules, pick the outbound line by department or lead source. We'll look at yours on the discovery call.
Who runs it?
TransUnion provides the platform and the round-the-clock monitoring. Brian Pasch helps dealers plan the rollout, and your proposal comes from Pasch Group and TransUnion together.
Go deeper
Research
How dealership answer rates change with branded calling.
See the researchArticle
Brian Pasch on call reasons and CRM lines.
Read the articleArticle
Why shoppers ignore dealer calls, and the fix.
Read the articlePodcast
Brian Pasch with Henry Hayter of TransUnion.
Listen