MRC 2026

Nov 15–17 · Palm Beach, FL

Retail strategy, AI and innovation for dealer leaders.

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Trusted Call Solutions · with TransUnion

Get more of your calls answered.

Most shoppers won't pick up a number they don't recognize. Trusted Call Solutions puts your dealership's name, logo and the reason for the call on their screen, and keeps your lines off spam lists.

Pasch Group and TransUnion DMS audit partnership

Incoming call

(555) 014-2290

Spam Risk

YD

Your Dealership

Verified caller

Vehicle inquiry

Service appointment

Recall notice

Repair update

Finance follow-up

Decline Accept

Illustration. What appears depends on the shopper's carrier and phone.

Why it matters

Shoppers answer when they know it's you.

Two in three Americans say they don't answer calls from numbers they don't know. Put your dealership's name on the screen and most of them pick up.

9 in 10

would answer when your dealership's name is on the screen

2 in 10

would answer the same call from an unknown number

Sources: TransUnion consumer study, 2023; Pew Research Center, 2020.

What shoppers see

Every part of the screen says it's you.

1

Your logo

Shoppers spot your brand before they read a word.

2

Your dealership name

Your registered name, instead of a bare number.

Incoming call

(555) 014-2290

Spam Risk

YD

Your Dealership

Verified caller

Vehicle inquiry

Service appointment

Recall notice

Repair update

Finance follow-up

Decline Accept
3

Verified caller

A check mark that says the call really comes from you, not a spoofed number.

4

The reason for the call

Service appointment, vehicle inquiry, recall notice. Shoppers know why you're calling before they pick up.

What you get

Two services, one platform.

Caller Name Optimization

Keeps your numbers off spam lists.

Registers every outbound line with the major carriers.

Watches each number around the clock for “spam” or “telemarketer” tags.

If a line gets flagged, we look into it and let you know.

Branded Call Display

Shows shoppers who's calling, and why.

Your dealership's name, logo and the reason for the call on their screen.

Calls are verified, so your name can't be spoofed.

Nothing for your customers to install.

Give each department its own line.

Each outbound number is registered with its own label, so the name and reason on screen fit the call. It's all set up on the platform, not in your phone system.

Sales Service F&I Body shop Parts

Results

What other industries saw.

Answer rates went up across industries that live on the phone. In automotive, Brian Pasch expects most dealers to connect with 30–60% more shoppers, and more where lines were flagged as spam.

National retailer

+65%

Opinion surveys

+56%

Financial lender

+34%

Insurance provider

+34%

Rideshare service

+30%

Lift in answer rates after adding Trusted Call Solutions. Source: TransUnion client results.

I'm getting fantastic feedback already from my advisors about improvements in connecting with customers, answering quickly, and right off the bat greeting the advisor because they knew who was calling.

Paul Ray

Bowen Scarff Ford

Get started

From first form to first branded call.

1

Tell us about your stores

The short form on this page. It takes about a minute.

2

Fill in the worksheet

One tab per store: your outbound numbers by department, your contacts and roughly how many calls you make a month.

3

Get your proposal

Pasch Group and TransUnion price it per store, based on the lines monitored and your outbound call volume.

4

Discovery call

Brian walks through how you measure answer rates today, and whether your CRM can pick the outbound line for each lead source.

Download the worksheet (.xlsx)

Finished your worksheet?

Upload it here and we'll prepare your proposal with TransUnion.

Got it. We'll be in touch with your proposal.

Tell us about your stores

We'll send the worksheet and set up your proposal.

Thanks, we have your details. Next, download the worksheet, fill in a tab for each store, and send it back with the upload form on this page.

See how we handle your details in our Privacy Policy.

FAQ

Questions dealers ask.

Do we have to change our phone system?

No. Your numbers are registered and labeled on the Trusted Call Solutions platform, not in your phone system. Your team keeps dialing the way it does today.

Do customers need an app?

No. Your name, logo and call reason show on the phone's own incoming-call screen. What appears depends on the customer's carrier and phone.

How is it priced?

Per store, based on how many phone lines are monitored and how many outbound calls you make a month. Your proposal spells it out.

What does our CRM need to do?

Nothing to get started. To show the right call reason, each department calls from its own number. The best setups let agents, or CRM rules, pick the outbound line by department or lead source. We'll look at yours on the discovery call.

Who runs it?

TransUnion provides the platform and the round-the-clock monitoring. Brian Pasch helps dealers plan the rollout, and your proposal comes from Pasch Group and TransUnion together.