ViniScreened by Pasch Group
Vini is an AI-powered virtual agent built for dealerships. It handles real-time conversations across sales, service, finance, BDC, and parts — on phone, chat, SMS, and more.
Toma
AI voice assistantScreened by Pasch Group
Toma builds personalized AI agents that automate customer communications and operational tasks for automotive dealerships.
Overview
Toma creates personalized AI agents that act like your best employee—automating conversations, booking appointments, and launching outbound campaigns across phone, text, and chat. Built in collaboration with each dealership and supported by a white-glove onboarding team, Toma’s AI adapts to your workflows, matches your tone, and drives real revenue, not just faster response times. With less than 2% churn and 200+ rooftops onboard, Toma is built for dealers who expect more from their automation.
Why Choose Toma:
- Personalized AI Agents That Act Like Your Best Employee: Toma’s AI agents are co-built with each dealership to match their unique workflows, tone, and customer experience standards, including safeguards like escalation rules and transfer triggers, so it protects the customer experience.
- Omnichannel AI Built for the Way Shoppers Actually Communicate: Toma’s platform utilizes one AI brain to power phone, text, and web chat using shared training and integrations. Whether a customer calls, texts, or chats, Toma can actually do the work — booking appointments, answering FAQs, handling recalls and more.
- AI That Generates Revenue, Not Just Answers Calls: In addition to receiving inbound calls, Toma’s outbound automation features allow stores to launch intelligent SMS or call campaigns to engage customers with service reminders, recall notices, and more.
- White-Glove Onboarding and Continuous Optimization: Every deployment includes hands-on onboarding and ongoing optimization from Toma’s dedicated team, ensuring each AI agent improves over time and evolves with the dealership’s business. Toma has less than 2% churn across its dealer network.
- Consistent Customer Experience: Built-in guardrails protect conversations and ensure human handoff when needed.
Book a demo with Toma and see how personalized AI can deliver results that scale across every channel.
Features and integrations
Checked against the same 38 points as every AI voice assistant in the directory. How we check
Use cases
7 of 9- Supported: Inbound Service Calls
- Supported: Inbound Sales Calls
- Supported: Inbound Parts Calls
- Supported: Inbound Receptionist
- Supported: Inbound Body Shop Calls
- Supported: Outbound Service Calls
- Not listed: Outbound Sales Calls
- Not listed: Outbound Parts Calls
- Supported: Outbound Recall Alerts
DMS integrations
4 of 8- Not listed: Auto/Mate
- Not listed: Autosoft
- Supported: CDK Global
- Not listed: DealerBuilt
- Not listed: Dealertrack
- Supported: PBS Systems
- Supported: Reynolds & Reynolds
- Supported: Tekion
Service schedulers
6 of 6- Supported: CDK Global
- Supported: Dealer-FX
- Supported: MyKaarma
- Supported: Tekion
- Supported: Reynolds & Reynolds
- Supported: Xtime Schedule
Conversation features
8 of 8- Supported: Adaptive Dialog Flow
- Supported: Automated Language Detection
- Supported: Conversational Memory
- Supported: Customizable Dialog Logic
- Supported: Graceful Fallback Handling
- Supported: Multilingual Support
- Supported: Noise-Tolerant Recognition
- Supported: Omnichannel Continuity
Operational features
6 of 7- Not listed: Appraisals
- Supported: Call Summaries & Reporting
- Supported: Intelligent Call Routing
- Supported: Live Agent Escalation
- Supported: Privacy & Compliance Ready
- Supported: Unlimited Call Volume
- Supported: Upsells
Languages
13- Spanish
- English
- Chinese
- Arabic
- Portuguese
- Russian
- German
- French
- Dutch
- Italian
- Hindi
- Japanese
- Turkish
Reviews
4.9from 7 reviews
“Toma is an AI phone operator with incredible skills that asks all the right questions that is really hard to duplicate on a consistent basis out of a human. I see it becoming a service-advisor assistant, not just someone who answers phones.”
“After turning Toma on and listening to the first few recordings, it felt like we had another member of the team on the phone. It was booking and modifying appointments, pinging our team for follow-ups, and delighting customers.”
“My experience with Toma has been 10 out of 10. It saves 43 hours of our advisors’ time each month so we can focus on in-person customers and drive revenue. It’s almost like we added another member to our team.”
“We were looking for ways to make our BDC more efficient without increasing headcount or compromising the customer experience—and Toma delivered. It picked up the repetitive workload, handled tens of thousands of calls across our group, and gave our team room to focus on higher-value interactions. It’s been a game changer.”
Show 6 more reviews
“I had to be overstaffed by one person just to be prepared for when someone called out. Phones blow up during recall events or vacation seasons. With Toma, we don’t even feel it anymore.”
“My advice is to partner with a true partner. And a lot of the early products and companies that we worked with had a unique product, but the adaptability and changing with the market wasn't quite there. And what we found in TOMA and their founders have been a true partner”
“Toma has truly transformed our service and parts departments. After testing several AI providers, it became clear that most made big promises but fell short in real-world use. We spent a lot of time and money trying different solutions, and just when we were on the verge of giving up, we found Toma. From the start, Toma delivered exactly what they promised, and then some.”
“After turning Toma on and listening to the first few recordings, it felt like we have another member of the team on the phone. It was booking and modifying appointments, pinging our team for follow-ups, and delighting customers.”
“We were looking for ways to make our BDC more efficient without increasing headcount or compromising the customer experience—and Toma delivered. It picked up the repetitive workload, handled tens of thousands of calls across our group, and gave our team room to focus on higher-value interactions. It’s been a game changer.”
“My experience with Toma has been 10 out of 10. It saves 43 hours of our advisors’ time each month so we can focus on in-person customers and drive revenue. It’s almost like we added another member to our team.”
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Questions to ask in the demo
The answers that separate AI voice assistants once you're past the sales deck.
- 01Which DMS and service scheduler do you book into, and is it live or batched?
- 02When the assistant can't help, how does the call reach a person, and how fast?
- 03Which call types are live in stores today (service, sales, parts, recalls), and which are still on the roadmap?
- 04How is it priced: per rooftop, per minute or per call? What does a busy recall month cost?
- 05Can we hear unedited recordings of real calls from a store like ours?
In the news
ArticleThe Hunt for Auto Tech's Next Unicorn—Why Silicon Valley is Betting on Toma and What it Means for DealersCar Dealership GuyArticleToma’s AI Voice Agents Have Taken Off at Car Dealerships — and Attracted Funding From a16zTechCrunchArticleToma Secures $17 Million in Funding to Build AI Agents for DealershipsAuto RemarketingPodcastAutomotive AI Cagematch With 4 Top CEOs: Podium, Numa, Toma, MiaCar Dealership GuyCase StudyHow AI Doubled Operational Margins for Martin Management GroupToma
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