FOCUS

FOCUS by Reynolds and Reynolds is a modern, profit-driven CRM designed to help dealerships prioritize high-value customers, streamline workflows, and strengthen follow-up across the entire sales and service journey. With intelligent dashboards, mobile-first functionality, and real-time performance coaching, FOCUS helps teams work smarter—turning every touchpoint into a revenue opportunity.

Why Choose FOCUS:

• Profit-First Prioritization: Recommends next actions based on customer buying likelihood, so sales teams focus where it counts.
• Role-Specific Dashboards: Personalized views for BDCs, managers, and sales reps help keep priorities clear and measurable.
• Mobile Workflow Continuity: Manage sales tasks, communicate with the desk, and view deal info from anywhere—no re-entry required.
• End-to-End Customer Visibility: View every customer touchpoint—sales, service, online, and phone—in one centralized record.
• Automated Follow-Up: Triggers contextual email and text outreach based on past activity, service history, or lead source.
• Real-Time Coaching Tools: Use live metrics to guide team performance during test drives, lot walk-ins, or sales meetings.
• Service Engagement Add-Ons: Boost fixed ops revenue with automated reminders, decline recapture offers, and LaneView scheduling tools.

Add-On Capabilities:

• Unlimited texting, ID scanning, pre-screen credit checks, call tracking, and integration with Reynolds Retail Management System for seamless sales-to-service experiences.

Let FOCUS simplify your day, prioritize your profits, and unify your dealership’s CRM strategy—schedule a demo today.