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Stella

A precision-built conversational AI system developed by automotive experts to meet the complex demands of today’s dealerships.

Stella Features & Integrations

Good
5.3

Use Cases

6 / 9

DMS Support

4 / 8

Service Scheduler

6 / 6

Conversational Features

8 / 8

Operational Features

6 / 7

6

Inbound Service Calls
Inbound Sales Calls
Inbound Parts Calls
Inbound Receptionist
Inbound Body Shop Calls
Outbound Service Calls
Outbound Sales Calls
Outbound Parts Calls
Outbound Recall Alerts

4

Auto/Mate
Autosoft
CDK Global
DealerBuilt
Dealertrack
PBS Systems
Reynolds & Reynolds
Tekion

6

CDK Global
Dealer-FX
MyKaarma
Tekion
Reynolds & Reynolds
Xtime Schedule

8

Adaptive Dialog Flow
Automated Language Detection
Conversational Memory
Customizable Dialog Logic
Graceful Fallback Handling
Multilingual Support
Noise-Tolerant Recognition
Omnichannel Continuity

6

Appraisals
Call Summaries & Reporting
Intelligent Call Routing
Live Agent Escalation
Privacy & Compliance Ready
Unlimited Call Volume
Upsells

+

Affinitiv
Update Promise

Stella Language Support

English FlagEnglish
Spanish FlagSpanish

In-Depth Interviews with Active Stella Users

Get access to official dealer interviews by downloading the Pasch Group DVA research report

Dealer Interviews

This is a Fake Interview Card, I See You Found it

“A lot of people use technology, AI specifically, to combat bad processes and ineffectiveness in their teams. They think that by adding a tech resource, it’s going to make up for shortcomings that they have. It’s not. AI is a tool to sit on top of an already well-oiled functional department. It’s not a problem solver for the dysfunctionalities that you already have.”

Stella Product Overview

STELLA is an AI-driven customer engagement platform built exclusively for the automotive industry. Founded in 2022 through a collaboration with leading dealers and investors, STELLA has rapidly expanded into 300+ dealerships, delivering intelligent, human-like interactions across voice, text, and chat. From lead qualification to service scheduling, STELLA’s AI tools modernize every touchpoint—freeing up staff, increasing revenue, and enhancing the customer experience.

Why Choose STELLA:

  • Automotive-Specific AI: Built with more than 270 op codes and dealership-specific workflows to handle real-world sales and service scenarios.
  • Full Suite of Tools: STELLA IntellaVoice, Reception, and Service modules automate inbound calls, lead engagement, and appointment booking.
  • Omnichannel Interactions: Engage customers via voice, SMS, and web chat—switching channels mid-conversation when needed.
  • Whisper Technology: Provides key caller details before transferring to staff, enabling smoother handoffs and faster resolutions.
  • Real-Time Analytics: Monitor call volume, performance, and conversation trends through an intuitive dashboard.
  • Always-On Availability: Answers every call simultaneously—24/7/365—ensuring no lead or inquiry is ever missed.
  • Privacy-First Platform: SOC-2 compliant and closed-system architecture ensures data integrity and dealership privacy.

See how STELLA can modernize your dealership’s customer experience with secure, intelligent, and scalable AI—book a demo today.

Stella Video Preview

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Stella Reviews & Ratings

3 Responses

  1. Verified Review
    Brian Ortega
    Creative Director at Valley Hi Toyota

    Our BDC now has more time to assist customers on their specific situations more thoroughly. Before, they were concentrating on answering all the calls in a timely manner. With STELLA handling a number of the calls, the BDC team can spend more time with customers who have pressing issues, listening to their concerns and really helping them.

    ★★★★★
  2. Verified Review
    Lou King Breault
    Ourisman Automotive of Virginia

    STELLA has helped us solve our BDC recruiting and training issues by providing us with a consistent and reliable phone response system. Our customers’ calls are always answered in a professional way. Calls are short and effective. Customers are happy, employees are happy and the dealerships are saving money.

    ★★★★★
  3. Verified Review
    Michelle Paschall
    BDC Director at Sheehy Auto Stores

    With STELLA handling our inbound service calls, our Ford stores are now converting an average of 56% of booking opportunities into confirmed appointments — all without adding headcount or extending hours. Our top-performing store is hitting 70%, which shows what’s possible with the right setup. That’s not just a better customer experience; it’s real, measurable service revenue that also frees my team up to do additional outreach.

    ★★★★★

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Get Started with Stella Today

Schedule a demo to experience how Stella powers smarter integrations and stronger performance in your dealership.

DVA Product Scorecard Rank System

Factor
Weight
Points
Dealer Review
2 pts per rating
10 pts
Use Cases
1 pt each
9 pts
DMS Support
0.25 pts each
2 pts
Service Schedulers
0.25 pts each
1.5 pts
Conversational Features
0.25 pts each
2 pts
Operational Features
0.25 pts each
1.75 pts
Total Available
26.25 pts

Score Rank Guide

Outstanding
9 – 10
Great
7 – 8.9
Good
5 – 6.9
Developing
3.5 – 4.9
Limited
0 – 3.4