MRC 2026

Nov 15–17 · Palm Beach, FL

Retail strategy, AI and innovation for dealer leaders.

Get Tickets

Ignite

Identity resolution by Launch LabsScreened by Pasch Group

Identity resolution platform that identifies anonymous visitors and converts high-intent website traffic into measurable leads.

Overview

Ignite is an identity resolution and audience activation platform that helps dealerships and agencies convert more existing website traffic into measurable leads. By identifying anonymous visitors, validating purchase intent, and activating high-intent audiences across email, SMS, CRM, and advertising platforms, Ignite transforms website traffic into actionable revenue opportunities while providing clear attribution and performance visibility.

Why Choose Ignite:

  • Identity Resolution Technology: Identify previously anonymous website visitors using privacy-safe identity signals and first-party data.
  • Real-Time Intent Analysis: Continuously evaluates shopper behavior to determine buying intent and readiness to engage.
  • Dynamic Audience Creation: Automatically builds high-intent audiences based on browsing activity, engagement patterns, and purchase signals.
  • Multi-Channel Activation: Deliver personalized experiences through onsite engagement, email, SMS, CRM workflows, and advertising platforms.
  • Clear Attribution & ROI Tracking: Connect shopper activity, audience activation, and downstream sales outcomes to measure marketing impact.
  • Agency-Friendly Deployment: Designed to work alongside existing agency technology stacks without disrupting current workflows.
  • White-Labeled Lead Generation: Agencies can deliver branded leads directly into dealership CRMs while maintaining ownership of the client relationship.
  • First-Party Data Ownership: Build a persistent identity layer that strengthens audience intelligence, customer profiles, and future marketing efforts.

Turn anonymous website traffic into qualified leads and measurable revenue with Ignite’s identity resolution and activation platform.

Features and integrations

Checked against the same 22 points as every identity resolution platform in the directory. How we check

Core features

12 of 12
  • Supported: Persistent Customer ID Creation
  • Supported: Cross-Device Identity Matching
  • Supported: Household-Level Resolution
  • Supported: Offline-to-Online Match Capabilities
  • Supported: First-Party Data Stitching
  • Supported: Third-Party Identity Graph Integration
  • Supported: Real-Time Resolution
  • Supported: Identity Refresh Cadence
  • Supported: PII-Free / Hashed Identifier Support
  • Supported: Deterministic vs Probabilistic Matching
  • Supported: Multiple Identity Source Support
  • Supported: Privacy-Compliant Resolution

Capabilities

8 of 10
  • Supported: Single Customer View
  • Supported: Ad Personalization
  • Supported: Audience Targeting/Segmentation
  • Not listed: Email Retargeting Accuracy
  • Supported: Omnichannel Attribution
  • Supported: First-Party Data Enrichment
  • Not listed: Lookalike Audience Creation
  • Supported: Data Clean Rooms / Data Collaboration
  • Supported: Customer Journey Mapping
  • Supported: Consent/Preference Management

Reviews

No dealer reviews yet. If your store uses Ignite, yours can be the first.

Write a review
Your rating

Reviews appear once our team has checked them. See our Privacy Policy.

Questions to ask in the demo

The answers that separate identity resolution platforms once you're past the sales deck.

  1. 01How do you identify visitors, and what match rate should we expect on traffic like ours?
  2. 02What do we get for each visitor, and where does it land: CRM, CDP or email?
  3. 03How do you keep outreach to identified visitors within privacy law and consent rules?
  4. 04How is it priced: per record, per visitor or a flat fee?
  5. 05How do you measure the leads and sales it produces?

More identity resolution platforms

View all 3

Integrated Marketing Cloud (IMC)Screened by Pasch Group

Marketing cloud that turns website traffic into first-party data and targeted, high-converting campaigns.

Stream Companies12 of 22 checks

Focal GraphScreened by Pasch Group

Identity resolution platform that helps dealerships identify more website visitors and enrich customer data across existing systems.

Launch Labs20 of 22 checks

How we check

Every identity resolution platform is checked against the same list: the jobs it does, the systems it connects to and the features it ships. Vendors supply their answers, and our team reviews every profile before it goes live. Not listed means the product isn't listed for that check, not necessarily that it can't do it.

Identity resolution platforms: 22 checks

  • Core features12
  • Capabilities10

Spotted something out of date? The vendor can request an update.

Request an update

Tell us what's changed. Before we edit a profile, we confirm the request with you by email or phone.

IgniteIdentity resolution by Launch Labs

What needs updating Optional

So we can confirm it's you

Nothing changes on the profile until we've spoken with you. See our Privacy Policy.