Integrated Marketing Cloud (IMC)Screened by Pasch Group
Marketing cloud that turns website traffic into first-party data and targeted, high-converting campaigns.
Explore
All Research
Reports, field guides and reviews, free to download.
Research Reports
Original survey data on dealer technology.
Field Guides & Checklists
Frameworks your team can put to work on Monday.
Books
The Road to Sold, on sale now.
Blog
Ideas and analysis from Brian Pasch and the team.
Podcast
Brian's interviews, with chapters and full transcripts.
Tools
Vendor Directory
Vetted CRM, CDP and AI voice vendors, reviewed by our team.
Modern Retailing
Brian Pasch's newsletter on LinkedIn.
Coming soon
AI and Dealership Staff: Finding the Right Balance
Auto Dealership CRMs: The Battle for Data Control
Free to download, now and forever.
Speakers & sponsors
Pasch Events Portal
Tasks, deadlines and event details for MRC and DMSC speakers and sponsors.
Sign in to the portalSponsor an event
Put your brand in front of dealer leaders. Each link opens that event's sponsorship page.
Each event opens on its own site.
Programs
Marketing Garage New
Bring your marketing in for service. Three levels, from Diagnostic to Engine Rebuild.
Sales Training
A documented sales process, from first click to the showroom.
Leadership Training
Online, remote and on-site training for managers.
Audits & solutions
DMS Audit
A free DMS data-hygiene audit, with TransUnion.
Trusted Call Solutions
Get outbound calls answered, not flagged as spam.
Digital marketing
PCG Digital
Our agency for SEO, paid search, social and content.
Not sure where to start?
Find your service bay.
Answer a few questions and we'll match your stores to the right Marketing Garage level.
Take the quizPrefer to talk?
(732) 450-8200Pasch Group
About Us
Research, events and consulting for automotive retail since 2005.
Contact
Questions, partnerships and press.
Vendor Directory
For vendors: get your product listed.
Identity resolution by Launch LabsScreened by Pasch Group
Identity resolution platform that identifies anonymous visitors and converts high-intent website traffic into measurable leads.
Ignite is an identity resolution and audience activation platform that helps dealerships and agencies convert more existing website traffic into measurable leads. By identifying anonymous visitors, validating purchase intent, and activating high-intent audiences across email, SMS, CRM, and advertising platforms, Ignite transforms website traffic into actionable revenue opportunities while providing clear attribution and performance visibility.
Turn anonymous website traffic into qualified leads and measurable revenue with Ignite’s identity resolution and activation platform.
Checked against the same 22 points as every identity resolution platform in the directory. How we check
No dealer reviews yet. If your store uses Ignite, yours can be the first.
The answers that separate identity resolution platforms once you're past the sales deck.
Marketing cloud that turns website traffic into first-party data and targeted, high-converting campaigns.
Identity resolution platform that helps dealerships identify more website visitors and enrich customer data across existing systems.