MRC 2026

Nov 15–17 · Palm Beach, FL

Retail strategy, AI and innovation for dealer leaders.

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Pam AI

AI voice assistant by PamScreened by Pasch Group

Pam is the fastest-growing AI voice and customer experience platform (CXP) helping car dealerships win at the digital doors.

Overview

Pam is an AI customer experience platform that covers every digital door of the dealership—inbound and outbound, service and sales, phone, text, and chat. In its first 18 months live, Pam has scaled to 450+ rooftops, growing side-by-side with dealer groups and partners. Even more importantly, Pam has maintained 95%+ rooftop retention.

Why Choose Pam?

Strategic Partnerships:

  • Tekion Strategic Partner serving 100+ Tekion rooftops
  • Dealer-FX Preferred Partner

Pam consolidates the dealership communication stack into a single, integrated platform:

Inbound Voice AI:

  • Functions as a 24/7 receptionist for both variable and fixed operations.
  • Answers, routes, and books calls so customers reach the right destination.

Inbound Multichannel AI:

  • High-quality experience across SMS, website chat, and online schedulers.
  • Meets customers where they are, on the channel they prefer.

Call Analytics & Tracking:

  • Consolidates AI performance and call analytics into one place.
  • Tracks calls answered, missed, contained, transferred, and booked.

Outbound Voice & Text Campaigns:

  • Automated outreach for service recalls, declined services, inactives, and outbound sales lead follow-up.
  • Service scheduling with deep capacity controls.
  • Books into scheduler respecting advisor load, bay capacity, and OEM rules.

BDC support workspace:

  • Agents/advisors manage and handle all communications from one place.

Features and integrations

Checked against the same 38 points as every AI voice assistant in the directory. How we check

Use cases

7 of 9
  • Supported: Inbound Service Calls
  • Supported: Inbound Sales Calls
  • Supported: Inbound Parts Calls
  • Supported: Inbound Receptionist
  • Not listed: Inbound Body Shop Calls
  • Supported: Outbound Service Calls
  • Not listed: Outbound Sales Calls
  • Supported: Outbound Parts Calls
  • Supported: Outbound Recall Alerts

DMS integrations

5 of 8
  • Not listed: Auto/Mate
  • Not listed: Autosoft
  • Supported: CDK Global
  • Not listed: DealerBuilt
  • Supported: Dealertrack
  • Supported: PBS Systems
  • Supported: Reynolds & Reynolds
  • Supported: Tekion

Service schedulers

6 of 6
  • Supported: CDK Global
  • Supported: Dealer-FX
  • Supported: MyKaarma
  • Supported: Tekion
  • Supported: Reynolds & Reynolds
  • Supported: Xtime Schedule

Conversation features

8 of 8
  • Supported: Adaptive Dialog Flow
  • Supported: Automated Language Detection
  • Supported: Conversational Memory
  • Supported: Customizable Dialog Logic
  • Supported: Graceful Fallback Handling
  • Supported: Multilingual Support
  • Supported: Noise-Tolerant Recognition
  • Supported: Omnichannel Continuity

Operational features

7 of 7
  • Supported: Appraisals
  • Supported: Call Summaries & Reporting
  • Supported: Intelligent Call Routing
  • Supported: Live Agent Escalation
  • Supported: Privacy & Compliance Ready
  • Supported: Unlimited Call Volume
  • Supported: Upsells

Also integrates with

3
  • EvenFlow
  • WiAdvisor
  • Total Customer Connect

Languages

13
  • English
  • Spanish
  • Chinese
  • Arabic
  • Portuguese
  • Russian
  • German
  • French
  • Dutch
  • Italian
  • Hindi
  • Japanese
  • Turkish

Reviews

4.8from 5 reviews

“We tried 3 different AI companies across 12 stores. It’s a very competitive field right now; it was hard to tell the difference and find which one is better—and where we wanted to invest our whole group in. The one we chose seems to be getting better faster than the other companies.”

Sam MullService Manager, LA CarGuy

“PAM solved our age-old phone problem. Instead of voicemail or hold queues, customers now get a real conversation—and that makes relationships better.”

Bill KnightDealer Principal, Bill Knight Auto Group

“PAM completely sets all service appointments, confirms exactly what the customer wants, sends the customer a follow-up text, and logs the appointment directly into XTime. Our appointments are way up and CSI is increased not diminished. I highly recommend you check this out.”

Kevin FarrishDealer Principal, Farrish Automotive

“PAM is real AI. We are proud to make PAM the AI of choice for our dealerships, and we cannot wait to see what PAM offers us next.”

Ali AhmedDealer Principal, Atlantic Coast Automotive
Show 1 more review

“We benchmarked PAM against other AI solutions and not only did PAM outperform them, it even outperformed our human agents.”

Richard BustilloGeneral Manager, Murgado Automotive
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Questions to ask in the demo

The answers that separate AI voice assistants once you're past the sales deck.

  1. 01Which DMS and service scheduler do you book into, and is it live or batched?
  2. 02When the assistant can't help, how does the call reach a person, and how fast?
  3. 03Which call types are live in stores today (service, sales, parts, recalls), and which are still on the roadmap?
  4. 04How is it priced: per rooftop, per minute or per call? What does a busy recall month cost?
  5. 05Can we hear unedited recordings of real calls from a store like ours?
Buyer's guideHow to Choose an AI Voice AssistantRead the guide

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How we check

Every AI voice assistant is checked against the same list: the jobs it does, the systems it connects to and the features it ships. Vendors supply their answers, and our team reviews every profile before it goes live. Not listed means the product isn't listed for that check, not necessarily that it can't do it.

AI voice assistants: 38 checks

  • Use cases9
  • DMS integrations8
  • Service schedulers6
  • Conversation features8
  • Operational features7

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