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Nov 15–17 · Palm Beach, FL

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DAS CX Platform

Hybrid CDP/MAP by DAS TechnologyAwaiting Vendor Verification & Screening

Combines dealer customer data with automated ads, lead follow-up, review requests and retention campaigns for sales and service.

Features and integrations

The same 58 points as every customer data platform in the directory. How we check

From public sources, not yet confirmed by DAS Technology.

We filled in this checklist from the company's own pages and partner listings, linked below. A check that isn't ticked means we found no public source for it, not that DAS CX Platform can't do it.

Work on DAS CX Platform? Confirm or correct it

Core features

  • Not listed: Identity Resolution
  • Supported: Unified Customer Profiles
  • Supported: Audience Segmentation
  • Not listed: Real-Time Data Processing
  • Not listed: Data Normalization & Cleansing
  • Not listed: Privacy & Consent Management
  • Not listed: Offline + Online Data Integration
  • Not listed: Household Resolution
  • Not listed: Custom Data Schema & APIs

Activation & automation

  • Not listed: Audience Suppression
  • Not listed: Refresh Automation
  • Not listed: Event Tracking & Behavioral Triggers
  • Not listed: Journey Orchestration
  • Supported: Omnichannel / Cross-Channel Activation

Insights & optimization

  • Supported: Closed-Loop Attribution
  • Supported: Performance Feedback Loop
  • Not listed: Predictive Analytics & Scoring
  • Supported: Revenue & ROI Measurement

CRM integrations

  • Not listed: DriveCentric
  • Supported: ELEADS
  • Supported: VinSolutions
  • Supported: DealerSocket
  • Not listed: Momentum
  • Supported: Tekion CRM
  • Not listed: Reynolds Focus

DMS integrations

  • Not listed: Auto/Mate
  • Not listed: Autosoft
  • Supported: CDK Global
  • Not listed: DealerBuilt
  • Not listed: Dealertrack
  • Not listed: PBS Systems
  • Supported: Reynolds & Reynolds
  • Supported: Tekion

Call tracking

  • Not listed: CarWars
  • Not listed: CallRevu
  • Not listed: Marchex
  • Not listed: Invoca

Data integrations

  • Not listed: Snowflake
  • Not listed: Azure
  • Not listed: Redshift
  • Not listed: Amazon Website Services (AWS)

Marketing integrations

  • Not listed: Trade Desk
  • Not listed: PureCars
  • Not listed: Apollo
  • Not listed: Fluency

Service schedulers

  • Not listed: xTime
  • Not listed: CDK Service Scheduler
  • Not listed: Reynolds Scheduler
  • Not listed: myKaarma
  • Not listed: Tekion Service Scheduler

Data partnerships

  • Not listed: Acxiom
  • Supported: Experian
  • Not listed: Equifax
  • Not listed: S&P Global
  • Not listed: TransUnion
  • Not listed: automotiveMastermind
  • Not listed: M1data
  • Not listed: JD Power
Where this comes from (3 sources)

Reviews

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Questions to ask in the demo

The answers that separate customer data platforms once you're past the sales deck.

  1. 01Which of our systems connect out of the box: DMS, CRM, website and service scheduler?
  2. 02How do you match one customer across those systems, and how is the match rate reported?
  3. 03Where can we use the audiences we build, and how often do they refresh?
  4. 04How do you show which campaigns led to sales and service visits?
  5. 05How do you handle consent and customers' privacy requests?

More customer data platforms

View all 21

Fullpath

Verified

Connects your Data to Deliver a True 1:1 Personalized Experience.

Cox Automotive32 of 58 checks

Liminal CDP

Verified

Liminal delivers one seamless platform with CDP, MAP, and AIP working together—or each component can bolt on to your existing tech stack as a standalone solution.

Liminal41 of 58 checks

Impel

Unverified

Driving retention and profitability by leveraging first-party data and real-time consumer activity

Public sources

How we check

Every customer data platform is checked against the same list: the jobs it does, the systems it connects to and the features it ships. Vendors supply their answers, and our team reviews every profile before it goes live. Not listed means the product isn't listed for that check, not necessarily that it can't do it.

Customer data platforms: 58 checks

  • Core features9
  • Activation & automation5
  • Insights & optimization4
  • CRM integrations7
  • DMS integrations8
  • Call tracking4
  • Data integrations4
  • Marketing integrations4
  • Service schedulers5
  • Data partnerships8

Spotted something out of date? The vendor can request an update.

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DAS CX PlatformHybrid CDP/MAP by DAS Technology

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