MRC 2026

Nov 15–17 · Palm Beach, FL

Retail strategy, AI and innovation for dealer leaders.

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VinSolutions

CRM by Cox AutoScreened by Pasch Group

Connected automotive CRM platform that unifies customer data, marketing, and desking to help dealerships drive more sales.

Overview

VinSolutions CRM is an intelligent, data-driven platform that helps dealerships streamline communication, manage inventory, and build long-term customer relationships. With real-time insights, automated workflows, and deep integrations across Cox Automotive and beyond, VinSolutions gives your team the tools to engage smarter, respond faster, and close more deals—from any device.

Why Choose VinSolutions:

  • Single Customer View: Merge sales and service data into a unified customer profile using intelligent match-and-merge logic.
  • Automated Follow-Up: Assign tasks and send templated emails or texts to engage leads and past customers without manual effort.
  • Real-Time Dashboards & Reporting: Track internet response time, engagement metrics, and team performance with customizable insights.
  • Mobile-First Flexibility: Work deals, respond to customers, and access CRM tools on the go with a full-feature mobile app.
  • Smart Inventory Management: Update vehicle listings, images, and pricing across your channels from a single platform.
  • Database Clean-Up Tools: Keep your CRM organized by auto-updating contact details and removing duplicates.
  • Dedicated Performance Managers: Get ongoing coaching and strategy support from CRM experts who understand dealership operations.

Add-on Capabilities:

  • MMS/Texting, Call Tracking, Video Marketing, Customer ID Scanning, and more—built directly into the CRM experience.

Boost your team’s efficiency and deliver connected customer experiences—schedule a VinSolutions demo today.

Features and integrations

Checked against the same 70 points as every CRM in the directory. How we check

Core features

12 of 12
  • Supported: Intuitive, Customizable Interface
  • Supported: Workflow Customization
  • Supported: Dashboard Customization
  • Supported: Built-in Customer Support Tools
  • Supported: AI & Automations
  • Supported: Mobile App
  • Supported: Intuitive User Experience
  • Supported: Deep Reporting
  • Supported: Desking
  • Supported: Marketing Tools
  • Supported: Equity Mining
  • Supported: Video Support

Capabilities

7 of 7
  • Supported: Sales Process Automation
  • Supported: Unified Customer View
  • Supported: Lead Routing & Distribution
  • Supported: Lifecycle & Task Management
  • Supported: Performance Optimization
  • Supported: Remote/Mobile CRM Access
  • Supported: Personalized Marketing Triggers

DMS integrations

8 of 8
  • Supported: Auto/Mate
  • Supported: Autosoft
  • Supported: CDK Global
  • Supported: DealerBuilt
  • Supported: Dealertrack
  • Supported: PBS Systems
  • Supported: Reynolds & Reynolds
  • Supported: Tekion

Service integrations

1 of 6
  • Supported: xTime
  • Not listed: CDK Service Scheduler
  • Not listed: Reynolds Scheduler
  • Not listed: myKaarma
  • Not listed: Tekion Service Scheduler
  • Not listed: Native Service Scheduler

Call tracking

5 of 7
  • Supported: CarWars
  • Supported: CallRevu
  • Supported: Marchex
  • Supported: Invoca
  • Not listed: CallTrackingMetrics
  • Not listed: CallRail
  • Supported: Native Call Tracking Tools

Chat tools

4 of 7
  • Supported: Gubagoo
  • Supported: CarNow
  • Not listed: ActivEngage
  • Not listed: CarChat24
  • Supported: Podium
  • Supported: Matador
  • Not listed: Native Chat Tools

Retailing & digital retail

9 of 11
  • Supported: Gubagoo
  • Supported: Roadster
  • Supported: AutoFi
  • Supported: Carzato
  • Not listed: Tekion
  • Supported: Upstart
  • Supported: CarNow
  • Supported: ActivEngage
  • Supported: TradePending
  • Supported: Cox Accelerate
  • Not listed: Native Retailing Tools

Voice agents

10 of 12
  • Supported: BDC.ai
  • Not listed: BLiNK AI
  • Supported: Brooke
  • Supported: Cari
  • Supported: IDPrivacy.ai
  • Supported: Mia
  • Supported: Numa
  • Not listed: Pam AI
  • Supported: ScaleVoice
  • Supported: Stella
  • Supported: Toma
  • Supported: Spyne

Also integrates with

5
  • Credit Integrations
  • Surveys
  • Online to Instore Workflow (DealCentral)
  • VinLens
  • Cox Auto Properties: Communications + Native Integrations

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Questions to ask in the demo

The answers that separate CRMs once you're past the sales deck.

  1. 01Which DMS do you integrate with, and does the data sync both ways?
  2. 02How do leads from our website, third-party sites and phone calls arrive, and how quickly?
  3. 03Who owns our data, and how do we export all of it if we leave?
  4. 04What can our team do in the mobile app, and what still needs a desktop?
  5. 05How long does a typical rollout take, and what training is included?

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FOCUSScreened by Pasch Group

FOCUS is an automotive-specific CRM designed to help you prioritize your most important customers based on profitability.

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How we check

Every CRM is checked against the same list: the jobs it does, the systems it connects to and the features it ships. Vendors supply their answers, and our team reviews every profile before it goes live. Not listed means the product isn't listed for that check, not necessarily that it can't do it.

CRMs: 70 checks

  • Core features12
  • Capabilities7
  • DMS integrations8
  • Service integrations6
  • Call tracking7
  • Chat tools7
  • Retailing & digital retail11
  • Voice agents12

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VinSolutionsCRM by Cox Auto

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