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Today’s consumers begin their shopping journey online, and the competition for their attention is fierce. To thrive in this fast-changing environment, businesses must adapt quickly, provide transparency, and deliver fast, effective communication—long before customers ever set foot in a dealership.
Glenn Pasch’s, The Road to Sold, unveils a new approach to engaging potential buyers, building trust, and turning them into long-term advocates for your brand.
In today’s competitive automotive market, simply generating leads isn’t enough—dealerships must refine their online sales process to maximize conversions and customer satisfaction. The Road to Sold by Glenn Pasch provides a step-by-step framework for structuring an effective internet sales team, improving communication strategies, and implementing follow-up processes that prevent lead defection.
This publication delves into key aspects of the modern sales process, from creating a connected internet sales strategy to leveraging automation while maintaining a human touch. It emphasizes the importance of a structured process, accountability, and a customer-first approach to build long-term loyalty. Whether you’re a dealer principal, manager, or internet sales professional, this guide will help you refine your strategy, eliminate inefficiencies, and create a high-performing team that consistently delivers results.
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As dealership technology stacks grow more complex, CRM platforms remain the system of record for sales, marketing, and customer engagement. This report analyzes dealer feedback across leading CRM providers, examining satisfaction, usability, reporting, support, and emerging capabilities such as AI-driven communication and automation. The findings offer a clear view into how well CRM platforms are supporting modern dealership operations—and where gaps still exist.
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As AI reshapes automotive retail, Digital Voice Assistants (DVAs) are playing a critical role in streamlining communication and driving operational efficiency. This report compares leading DVA platforms and showcases how dealers are reducing missed calls, lowering BDC costs, and improving appointment conversions with voice-driven automation.
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This program guides dealerships through a step‑by‑step process to validate their website conversion data, audit their technology stack, and optimize site speed and user experience. It’s designed for dealers who want actionable results—better reporting, leaner tech, and stronger conversions.