Integrated Marketing Cloud (IMC)

Stream’s Integrated Marketing Cloud (IMC) is an advanced marketing platform built to identify, engage, and convert in-market shoppers using first-party data and patented identity technology. By transforming anonymous website traffic into actionable household-level profiles, IMC helps dealerships target the right audiences, optimize media spend, and drive measurable sales and service results.

Why Choose Integrated Marketing Cloud by Stream Companies:

• First-Party Data Activation: Converts anonymous website visitors into enriched household profiles for targeted marketing.
• Advanced Identity Resolution: Uses cross-device matching and household-level insights to track shoppers across channels.
• Audience Targeting & Segmentation: Build precise audiences based on behavior, demographics, and in-market intent signals.
• Omnichannel Attribution: Understand what’s driving sales with full visibility across digital, TV, audio, and offline channels.
• Data Enrichment & Clean Rooms: Enhance and collaborate on data securely while maintaining privacy compliance.
• Offline-to-Online Matching: Connect ad exposure to real-world dealership visits and conversions.
• Extensive Media & OEM Partnerships: Integrates with leading platforms like Roku, Comcast, Experian, and 25+ OEMs to maximize reach and performance.
• Seamless Dealer Integrations: Connects with DMS and CRM systems to ensure marketing data drives real operational outcomes.

Drive smarter marketing decisions and convert more in-market shoppers with Stream IMC—schedule a demo today.