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★★★★★
5/5 (1 Review)
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5
Stream’s Integrated Marketing Cloud (IMC) is an advanced marketing platform built to identify, engage, and convert in-market shoppers using first-party data and patented identity technology. By transforming anonymous website traffic into actionable household-level profiles, IMC helps dealerships target the right audiences, optimize media spend, and drive measurable sales and service results.
Drive smarter marketing decisions and convert more in-market shoppers with Stream IMC—schedule a demo today.
★★★★★
5/5 (1 Review)
One Response
Data is such an important piece of the puzzle for any dealership. There had been a disconnect between users on our website and our dealer database. Stream does a really good job of capturing all of that data so we are making the right connections. They have a product called Lifecycle; an AI tool of sorts – a drip tool. It’s been a huge boom to our exchange department – converting customers.
Lifecycle’s got a vehicle wallet that continually goes out to the customer once they purchase a car or they do service with us. It’ll continue to send them offers or products they might be interested in. They click on them and go to the website. It tracks what website pages they’re on and keeps that in a database within this Lifecycle tool. It uses a metric to understand where the customer is in their buying cycle and their propensity to purchase a vehicle or participate in a trade-in opportunity; when they are at positive equity or if they have a high APR. We are data mining all of that information. We do a lot of vehicle sales when we use this information to connect the right customers together with our exchange managers at each store. Those managers are very happy with it.
I would 100% recommend Stream. I acquired a dealership in California where we couldn’t use Stream, and it was very taxing on me because it was something that I had to micromanage whereas when I have Stream in my corner I feel like I have a teammate. I have the ability to grow the business and look at the bigger picture without having to be totally involved in day-to-day details every second of the day.