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All Research
Reports, field guides and reviews, free to download.
Research Reports
Original survey data on dealer technology.
Field Guides & Checklists
Frameworks your team can put to work on Monday.
Books
The Road to Sold, on sale now.
Blog
Ideas and analysis from Brian Pasch and the team.
Tools
Vendor Directory
Vetted CRM, CDP and AI voice vendors, reviewed by our team.
Modern Retailing
Brian Pasch's newsletter on LinkedIn.
Coming soon
AI and Dealership Staff: Finding the Right Balance
Auto Dealership CRMs: The Battle for Data Control
Free to download, now and forever.
All Events & Dates
Every upcoming date and venue for MRC, DMSC, Claude for Dealers and the CXO Summit, in one calendar.
Upcoming
Nov
15–17
2026
MRC · Modern Retailing Conference Next up
Retail strategy, AI and innovation for dealer leaders.
Palm Beach, FL
Get tickets
Jan
5–7
2027
Claude for Dealers
A hands-on AI workshop. Build working agents in your own account.
Atlanta, GA
Pre-register
Apr
18–20
2027
DMSC · Digital Marketing Strategies Conference
Three days of marketing strategy for forward-thinking dealers.
Scottsdale, AZ
Get tickets
Nov
14
2026
CXO Summit
A private summit for C-suite leaders of dealer groups with 10+ stores.
Palm Beach, FL
Apply to join
Speakers & sponsors
Pasch Events Portal
Tasks, deadlines and event details for MRC and DMSC speakers and sponsors.
Sign in to the portalSponsor an event
Put your brand in front of dealer leaders. Each link opens that event's sponsorship page.
Each event opens on its own site.
Programs
Marketing Garage New
Bring your marketing in for service. Three levels, from Diagnostic to Engine Rebuild.
Sales Training
A documented sales process, from first click to the showroom.
Leadership Training
Online, remote and on-site training for managers.
Audits & solutions
DMS Audit
A free DMS data-hygiene audit, with TransUnion.
Trusted Call Solutions
Get outbound calls answered, not flagged as spam.
Digital marketing
PCG Digital
Our agency for SEO, paid search, social and content.
Not sure where to start?
Find your service bay.
Answer a few questions and we'll match your stores to the right Marketing Garage level.
Take the quizPrefer to talk?
(732) 450-8200Pasch Group
About Us
Research, events and consulting for automotive retail since 2005.
Contact
Questions, partnerships and press.
Vendor Directory
For vendors: get your product listed.
For vendors
The Pasch Group Vendor Directory puts your product in front of dealership leaders who are building a shortlist. Every listing is screened by our team, including interviews with dealers who use it.
In the directory38 products
38products listed
4categories
43dealer reviews
5,000+research downloads
Dealers come to the directory to shortlist. Your profile gives them what they need to put you on it.
Your features and integrations sit on the same checklist as every product in your category, so dealers see exactly where you fit.
Reviews from dealers who use your product, with their role and store, checked by our team before they appear.
Your demo link on your profile and in every comparison, tagged so you can see the traffic.
Be featured in Brian Pasch's industry reports and dealer research, downloaded more than 5,000 times.
Four steps from application to a live profile.
After checkout you get a link to the screening intake form: product details, contacts and your dealer referrals.
A Pasch Group team member interviews your dealer referrals and checks the information you sent.
Once screening is complete, we collect everything for your profile through the vendor intake form.
Your profile goes live with the Screened by Pasch Group badge, ready for dealers to compare and request demos.
Check you qualify before you apply.
20+
rooftops live on your product
90
days, at least, each referral has used it
5
dealer referrals willing to be interviewed
$500
screening fee, paid at checkout
Live and used by 20 or more rooftops
Built for automotive retail
Five dealers who have used your product for 90 days or more
Willing to be interviewed by a Pasch Group team member
Able to share data or results from using your product
Named, not anonymous
Company and product name, and a primary contact
Website and demo page links
Your logo as a vector file (SVG, AI or EPS)
Your integrations checklist and dealer use cases
Links to media, news and public content
Don't see your category? Ask us below: the directory grows where dealers need it.
17 products
Unify customer data, build audiences and activate them across channels.
3 products
Recognize anonymous website visitors and turn them into reachable leads.
Open for listings
Dealer websites, inventory and digital retailing.
Most of the work is ours: you send the details and your referrals, and we run the interviews and build the profile.
Screened by Pasch Group badge on your profile
Reviewed by our team before it goes live
Updates whenever your product changes
Ask about fit, timing or a category we don't list yet. We'll reply by email. Already listed? Request an update.