Pasch Group’s Research provides in-depth industry research, product feedback, application testing, and user data to help automotive dealers stay ahead of the curve with the latest strategies and the products that best suit their needs.
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Today’s consumers begin their shopping journey online, and the competition for their attention is fierce. To thrive in this fast-changing environment, businesses must adapt quickly, provide transparency, and deliver fast, effective communication—long before customers ever set foot in a dealership.
Glenn Pasch’s, The Road to Sold, unveils a new approach to engaging potential buyers, building trust, and turning them into long-term advocates for your brand.
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Automotive CDPs: A Planning Guide for Dealers is a comprehensive guide that combines a book and video series to help dealerships implement and optimize Customer Data Platforms. Learn how to unify, maintain, and activate first-party data for improved communication, reduced waste, and enhanced revenue opportunities.
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This resource outlines how dealerships can define and implement key events in Google Analytics 4 (GA4) for optimal Google Ads campaign performance. By leveraging Automotive Standards Council (ASC) event specifications and custom events, dealers can track key customer interactions and ensure their ad campaigns are informed by actionable data, improving both marketing efficiency and ROI.
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The Automotive CDP Vendor Questionnaire & Integration Checklist provides dealerships with a framework to evaluate and integrate CDP vendors. It emphasizes the importance of data hygiene, identity resolution, and audience creation to unlock new revenue streams and enhance customer experiences.
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This checklist provides auto dealers with a step-by-step guide to configure Google Analytics 4 (GA4) for accurate event tracking. By following this configuration, dealers ensure that all essential Automotive Standards Council (ASC) events are firing correctly, allowing for optimized ad campaigns and improved insights into consumer behavior on dealership websites.
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This report showcases how the AXLE platform revolutionizes used car acquisition by providing dealers with a dedicated, customizable website for purchasing vehicles directly from consumers. Dealers using AXLE have reported higher conversion rates and improved profitability, making it a highly effective solution for sourcing used cars.
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This report explores the growing adoption of Customer Data Platforms (CDPs) in automotive retail, emphasizing the importance of first-party data management. CDPs allow dealerships to personalize customer interactions, increase marketing efficiency, and enhance the overall customer experience, ultimately driving higher customer lifetime value (LTV).
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Brooke.ai addresses the long-standing challenge of inefficient service appointment scheduling in Fixed Operations. By leveraging conversational AI, dealerships can automate appointment bookings and reduce friction in customer interactions, leading to increased service department productivity and improved customer retention.
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This report explores the widespread inflation of Google Ads results in the automotive industry, uncovering that a majority of conversions are misrepresented as sales opportunities. Dealers must transition from Cost Per Lead (CPL) to Cost per Sales Opportunity (CSO) to more accurately measure the effectiveness of their advertising efforts.
Each year, our research team publishes independent research reports as well as sponsored reports each year. Companies choosing the Pasch Group for research have found the quality of content development, industry insights, and product feedback to be a valuable part of the research engagement. Research reports open new opportunities to connect with decision-makers in automotive retail through the marketing efforts of the Pasch Group which include social media marketing, event marketing, and our popular industry newsletter.
In order to ensure reports are unbiased and accurate for all levels of dealer groups, Pasch Group seeks third-party peer reviewers to carry out consistent data studies. Apply below to contribute to pushing the industry further!
Our proprietary research, product feedback, application testing, and customer surveys enhance product development and marketing strategies for companies selling to the automotive dealer network.
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