MRC 2026

Nov 15–17 · Palm Beach, FL

Retail strategy, AI and innovation for dealer leaders.

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Momentum CRM

CRM

Dealership CRM for sales lead handling and follow-up, with add-on modules for the service drive, F&I and AI-assisted messaging.

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Questions to ask in the demo

The answers that separate CRMs once you're past the sales deck.

  1. 01Which DMS do you integrate with, and does the data sync both ways?
  2. 02How do leads from our website, third-party sites and phone calls arrive, and how quickly?
  3. 03Who owns our data, and how do we export all of it if we leave?
  4. 04What can our team do in the mobile app, and what still needs a desktop?
  5. 05How long does a typical rollout take, and what training is included?

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How we check

Every CRM is checked against the same list: the jobs it does, the systems it connects to and the features it ships. Vendors supply their answers, and our team reviews every profile before it goes live. Not listed means the product isn't listed for that check, not necessarily that it can't do it.

CRMs: 70 checks

  • Core features12
  • Capabilities7
  • DMS integrations8
  • Service integrations6
  • Call tracking7
  • Chat tools7
  • Retailing & digital retail11
  • Voice agents12

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