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AudienceIQ
Hybrid CDP/MAP by Force Marketing
Build rich customer profiles that power the core of your business decisions for a better customer experience.
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Overview
AudienceIQ is the customer data platform from Force Marketing, an Atlanta automotive marketing agency founded in 2007. Introduced at the 2023 NADA Show, it pulls a dealer group’s first-party customer data into cleaned, unified profiles for segmentation and ties into Force’s campaign products for lost-shopper recapture, retention and equity mining.
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Questions to ask in the demo
The answers that separate customer data platforms once you're past the sales deck.
- 01Which of our systems connect out of the box: DMS, CRM, website and service scheduler?
- 02How do you match one customer across those systems, and how is the match rate reported?
- 03Where can we use the audiences we build, and how often do they refresh?
- 04How do you show which campaigns led to sales and service visits?
- 05How do you handle consent and customers' privacy requests?
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