MRC 2026

Nov 15–17 · Palm Beach, FL

Retail strategy, AI and innovation for dealer leaders.

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Numa

AI voice assistantScreened by Pasch Group

Answer every customer call, book more ROs, and scale customer demand—all without adding headcount.

Overview

Numa is an AI-native communication platform purpose-built for automotive dealerships. Live in over 1,000 stores since 2021, Numa unifies voice, text, chat, and internal notes into a single smart Inbox—backed by specialized AI agents trained to handle real-world service workflows. With deep DMS integrations, mobile access, and KPI-driven automations, Numa helps your team respond faster, book more ROs, and deliver standout customer experiences—all without adding headcount.

Why Choose Numa:

  • Unified AI-Powered Inbox: Combine calls, SMS, voicemails (with transcripts), web chat, and internal notes into one AI-augmented conversation thread.
  • Appointment-Booking AI Agents: Detect caller intent and schedule appointments directly into your system—no assembly or scripting required.
  • Dealer-First Mobile App: Give advisors full access to the platform on the go, including messaging, transcripts, click-to-call, and real-time alerts.
  • Call Intelligence & Heat-Case Recovery: Flag frustrated customers early and automatically route them into high-priority escalation paths.
  • Workflow-Aware AI: Specialized agents handle tasks like service status updates, job selling, and multilingual communication while keeping your team in the loop.
  • DMS & RO Context Visibility: Numa integrates with your backend systems for instant access to customer history, appointment data, and live service activity.
  • Real KPI Impact: Drive appointment volume, reduce missed calls, and boost CSI without overwhelming your team.

Discover how Numa helps your team do more with less—schedule a demo and experience AI communication, built for the dealership floor.

Features and integrations

Checked against the same 38 points as every AI voice assistant in the directory. How we check

Use cases

7 of 9
  • Supported: Inbound Service Calls
  • Supported: Inbound Sales Calls
  • Supported: Inbound Parts Calls
  • Supported: Inbound Receptionist
  • Supported: Inbound Body Shop Calls
  • Supported: Outbound Service Calls
  • Not listed: Outbound Sales Calls
  • Supported: Outbound Parts Calls
  • Not listed: Outbound Recall Alerts

DMS integrations

6 of 8
  • Not listed: Auto/Mate
  • Not listed: Autosoft
  • Supported: CDK Global
  • Supported: DealerBuilt
  • Supported: Dealertrack
  • Supported: PBS Systems
  • Supported: Reynolds & Reynolds
  • Supported: Tekion

Service schedulers

5 of 6
  • Supported: CDK Global
  • Supported: Dealer-FX
  • Not listed: MyKaarma
  • Supported: Tekion
  • Supported: Reynolds & Reynolds
  • Supported: Xtime Schedule

Conversation features

8 of 8
  • Supported: Adaptive Dialog Flow
  • Supported: Automated Language Detection
  • Supported: Conversational Memory
  • Supported: Customizable Dialog Logic
  • Supported: Graceful Fallback Handling
  • Supported: Multilingual Support
  • Supported: Noise-Tolerant Recognition
  • Supported: Omnichannel Continuity

Operational features

6 of 7
  • Not listed: Appraisals
  • Supported: Call Summaries & Reporting
  • Supported: Intelligent Call Routing
  • Supported: Live Agent Escalation
  • Supported: Privacy & Compliance Ready
  • Supported: Unlimited Call Volume
  • Supported: Upsells

Also integrates with

2
  • DealerVault
  • WiAdvisor

Languages

14
  • English
  • Spanish
  • Chinese
  • Arabic
  • Portuguese
  • Russian
  • German
  • French
  • Dutch
  • Italian
  • Hindi
  • Japanese
  • Turkish
  • Other

Reviews

4.9from 7 reviews

“Our service department now runs on Numa’s AI Agents. We’ve seen a 40% increase in profits. We’ll never go back.”

Bill CamastroGeneral Manager, Gold Coast Cadillac

“We gained 313 new clients with Numa. Our appointments are up by 35% and our RO pay per customer is now 55% higher than the regional average, making us the peak performer.”

Anthony BasiliciFixed Ops Director, Bridgewater Chevrolet

“Within a week, my long-time Service Manager called Numa 'one of the best things we've ever done' because it was so intuitive and effective.”

Ryan JunekGeneral Manager, Juneks CDJR

“Numa has helped us immeasurably. Without it, we would need two more people here just to try to keep up with the correspondence.”

Chris FlemmerService Manager, Eide Chrysler
Show 3 more reviews

“We hired a BDC backup to respond to Numa sales inbox, she's selling an average 15 cars a month by just responding to the conversations in Numa Sales Inbox”

Arisha WalkerMurfreesboro Nissan

“We struggled with CSI before Numa, now we have hit the CSI mark 7 out of the past 8 months.”

Jeff ClearService Manager, Gengras Subaru

“Numa is an integral part of how we communicate with a customer... Tearing it out would be like tearing the transmission out of a car.”

Eric FrostService Director, Tacoma CDJR
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Questions to ask in the demo

The answers that separate AI voice assistants once you're past the sales deck.

  1. 01Which DMS and service scheduler do you book into, and is it live or batched?
  2. 02When the assistant can't help, how does the call reach a person, and how fast?
  3. 03Which call types are live in stores today (service, sales, parts, recalls), and which are still on the roadmap?
  4. 04How is it priced: per rooftop, per minute or per call? What does a busy recall month cost?
  5. 05Can we hear unedited recordings of real calls from a store like ours?

In the news

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A precision-built conversational AI system developed by automotive experts to meet the complex demands of today’s dealerships.

STELLA Automotive AI30 of 38 checks

How we check

Every AI voice assistant is checked against the same list: the jobs it does, the systems it connects to and the features it ships. Vendors supply their answers, and our team reviews every profile before it goes live. Not listed means the product isn't listed for that check, not necessarily that it can't do it.

AI voice assistants: 38 checks

  • Use cases9
  • DMS integrations8
  • Service schedulers6
  • Conversation features8
  • Operational features7

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