MRC 2026

Nov 15–17 · Palm Beach, FL

Retail strategy, AI and innovation for dealer leaders.

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Vendor Directory

AI voice assistants, CRMs, CDPs and identity tools for dealerships, each checked against the same list for its category.

38 products4 categories43 dealer reviewsUpdated May 2026

Identity resolution platforms3

Recognize anonymous website visitors and turn them into reachable leads.

Focal GraphScreened by Pasch Group

Identity resolution platform that helps dealerships identify more website visitors and enrich customer data across existing systems.

Launch Labs20 of 22 checks

IgniteScreened by Pasch Group

Identity resolution platform that identifies anonymous visitors and converts high-intent website traffic into measurable leads.

Launch Labs20 of 22 checks

Integrated Marketing Cloud (IMC)Screened by Pasch Group

Marketing cloud that turns website traffic into first-party data and targeted, high-converting campaigns.

Stream Companies12 of 22 checks

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How profiles are checked

Every product in a category is checked against the same list of jobs, integrations and features. Vendors supply their answers when they join, and our team reviews each profile before it goes live.

13 products

AI voice assistants

Answer, route and book calls for service and sales, day and night.

  • Use cases9
  • DMS integrations8
  • Service schedulers6
  • Conversation features8
  • Operational features7

Checks per product38

5 products

CRMs

Work leads, follow-ups and the sales pipeline in one system.

  • Core features12
  • Capabilities7
  • DMS integrations8
  • Service integrations6
  • Call tracking7
  • Chat tools7
  • Retailing & digital retail11
  • Voice agents12

Checks per product70

17 products

Customer data platforms

Unify customer data, build audiences and activate them across channels.

  • Core features9
  • Activation & automation5
  • Insights & optimization4
  • CRM integrations7
  • DMS integrations8
  • Call tracking4
  • Data integrations4
  • Marketing integrations4
  • Service schedulers5
  • Data partnerships8

Checks per product58

3 products

Identity resolution platforms

Recognize anonymous website visitors and turn them into reachable leads.

  • Core features12
  • Capabilities10

Checks per product22

Products marked Screened by Pasch Group also passed interviews with dealers who use them. Not listed means the product isn't listed for that check, not necessarily that it can't do it.

Is your product listed, and listed right?

Vendors join after a screening that includes interviews with dealers who use the product. Already listed? Request an update whenever your product changes.