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Cut Response Times 10x with Customizable Sales & Service AI Agents That Call, Text, and Email Leads Instantly, Set Appointments, Follow-Up, and Hot Transfer Qualified Calls To Your Team, All Day Long!
Research
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Research Reports
Original survey data on dealer technology.
Field Guides & Checklists
Frameworks your team can put to work on Monday.
Books
The Road to Sold, on sale now.
Resources
Vendor Directory
Vetted CRM, CDP and AI voice vendors, reviewed by our team.
Podcast
Brian's interviews, with chapters and full transcripts.
Blog
Ideas and analysis from Brian Pasch and the team.
Webinars
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Coming soon
AI and Dealership Staff: Finding the Right Balance
Auto Dealership CRMs: The Battle for Data Control
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All Events & Dates
Every upcoming date and venue for MRC, DMSC, Claude for Dealers and the CXO Summit, in one calendar.
Upcoming
Nov
15–17
2026
MRC · Modern Retailing Conference Next up
Retail strategy, AI and innovation for dealer leaders.
Palm Beach, FL
Get tickets
Jan
5–7
2027
Claude for Dealers
A hands-on AI workshop. Build working agents in your own account.
Atlanta, GA
Pre-register
Apr
18–20
2027
DMSC · Digital Marketing Strategies Conference
Three days of marketing strategy for forward-thinking dealers.
Scottsdale, AZ
Get tickets
Nov
14
2026
CXO Summit
A private summit for C-suite leaders of dealer groups with 10+ stores.
Palm Beach, FL
Apply to join
Speakers & sponsors
Pasch Events Portal
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Programs
Marketing Garage New
Bring your marketing in for service. Three levels, from Diagnostic to Engine Rebuild.
Sales Training
A documented sales process, from first click to the showroom.
Leadership Training
Online, remote and on-site training for managers.
Audits & solutions
DMS Audit
A free DMS data-hygiene audit, with TransUnion.
Trusted Call Solutions
Get outbound calls answered, not flagged as spam.
Digital marketing
PCG Digital
Our agency for SEO, paid search, social and content.
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(732) 450-8200Pasch Group
About Us
Research, events and consulting for automotive retail since 2005.
Contact
Questions, partnerships and press.
Vendor Directory
For vendors: get your product listed.
AI voice assistants, CRMs, CDPs and identity tools for dealerships, each checked against the same list for its category.
Answer, route and book calls for service and sales, day and night.
Cut Response Times 10x with Customizable Sales & Service AI Agents That Call, Text, and Email Leads Instantly, Set Appointments, Follow-Up, and Hot Transfer Qualified Calls To Your Team, All Day Long!
BLiNK AI is a fully branded, AI-powered voice agent that answers every inbound call, understands real customer intent, and automatically books appointments without human intervention
Never miss another service call. Brooke AI voice assistant, works 24/7 booking appointments, managing overflow, and delivering exceptional customer experiences.
Cari Phone Assist is the smartest 24/7/365 AI phone assistant for automotive dealerships to route customer calls and manage Service appointments over the phone.
The AI Communications Platform for Car Dealerships
Transform your dealership's customer sales and service with AI-powered solutions that handle appointments, follow-ups, and customer inquiries 24/7.
Your Dealership's AI Super Employee. Automate customer communications across your dealership.
Answer every customer call, book more ROs, and scale customer demand—all without adding headcount.
Pam is the fastest-growing AI voice and customer experience platform (CXP) helping car dealerships win at the digital doors.
Human-like voice AI for dealerships, with performance-based pricing built to scale.
A precision-built conversational AI system developed by automotive experts to meet the complex demands of today’s dealerships.
Toma builds personalized AI agents that automate customer communications and operational tasks for automotive dealerships.
Vini is an AI-powered virtual agent built for dealerships. It handles real-time conversations across sales, service, finance, BDC, and parts — on phone, chat, SMS, and more.
Profiles in progress
Listed so you know they're in the market. Their checklists appear once we've verified them.
AI voice agents for dealership service, sales and front-desk calls that book, reschedule and cancel appointments and route callers.
AI phone agents for dealership sales and service calls, with receptionist routing, outbound reminders and live-agent backup.
Answers inbound calls for independent dealers, qualifies buyers, answers inventory questions and logs leads in AutoRaptor CRM.
Digital voice assistant that answers dealership sales and service calls, books appointments and gives repair status in three languages.
Sales and service agent that answers dealership calls, texts and chats, books test drives and service, and hands off to staff.
AI agent that answers dealership calls 24/7, books or routes requests, and follows up with leads across sales and service.
Inbound voice agent for sales, service and parts lines that routes by intent, books appointments and updates DMS and CRM records.
AI receptionist that answers dealership calls, routes them to sales, service or parts, and books service in Xtime or Tekion.
Answers dealership calls, handles vehicle and service questions, and books showroom and service appointments inside Fullpath.
Answers inbound service calls live, checks scheduler availability and books appointments, with voicemail capture and text follow-up.
Answers and qualifies inbound calls using the caller's ad and web journey, then routes them or handles routine scheduling.
Virtual receptionist that answers dealership calls, handles routine questions, books service appointments and routes calls by need.
Answers inbound sales and service calls 24/7, pulls CRM and DMS context, books appointments and texts callers it misses.
Service voice agent that answers calls, books into myKaarma Scheduler+, answers common questions and transfers to advisors.
AI BDC agent that answers dealership calls and texts, books test drives and service visits, and runs on Podium's phone system.
Answers service calls for Reynolds dealers, identifies the customer from DMS data and books appointments based on shop capacity.
Work leads, follow-ups and the sales pipeline in one system.
Automotive CRM with built-in AI, real-time insights, and end-to-end integration across the retail journey
DriveCentric is the world’s first Augmented Intelligence CRM platform purpose-built for the automotive industry.
FOCUS is an automotive-specific CRM designed to help you prioritize your most important customers based on profitability.
Mobile-first CRM with AI-powered follow-up that keeps leads engaged and sales teams focused.
Connected automotive CRM platform that unifies customer data, marketing, and desking to help dealerships drive more sales.
Profiles in progress
Listed so you know they're in the market. Their checklists appear once we've verified them.
AI-assisted dealer CRM paired with AutoAlert's equity data mining, adding multi-store BDC and service lead tools for dealer groups.
CRM for independent and used-car dealers that tracks leads, texting and follow-up tasks in one sales pipeline.
CRM for independent used-car dealers covering lead intake, text and email follow-up, tasks and a mobile app, connected to its DMS.
Dealer CRM that manages leads from first contact to sale, integrated with DealerClick's DMS, inventory tools and dealer websites.
AI-native dealer CRM combining lead and deal management, desking, a shared phone/text/email inbox and an AI agent for calls and chats.
Dealer CRM with lead management, desking, equity mining and marketing automation for single stores and dealer groups.
Dealer CRM for sales lead tracking, follow-up tasks, desking and BDC work, linked to Solera's DealerFire websites and inventory tools.
Service-first, AI-native dealer CRM that answers calls, books appointments, follows up with leads and logs every conversation.
Dealership CRM for sales lead handling and follow-up, with add-on modules for the service drive, F&I and AI-assisted messaging.
Combined CRM, desking, credit and compliance system for dealerships, with lead tracking, follow-up tasks and in-system credit reports.
Industry CRM for automakers and dealer groups covering lead handling and handoffs, sales tracking, service appointments and warranty status.
Mobile-friendly CRM for independent and used-car dealers, with lead management, text marketing and AI-assisted follow-up.
AI-assisted dealer CRM with lead routing, automated follow-up, BDC appointment setting and texting; usable as a full CRM or an add-on.
Dealer CRM built into Tekion's cloud DMS, with AI lead routing and scoring, follow-up campaigns and one customer profile across departments.
Unify customer data, build audiences and activate them across channels.
Connects your Data to Deliver a True 1:1 Personalized Experience.
Liminal delivers one seamless platform with CDP, MAP, and AIP working together—or each component can bolt on to your existing tech stack as a standalone solution.
Profiles in progress
Listed so you know they're in the market. Their checklists appear once we've verified them.
Get Complete Customer Profiles With The Auto Industry’s Most Advanced Customer Data Platform
Builds customer profiles from dealer and OEM data to run automated sales, service and retention marketing across channels.
Mines dealer DMS and CRM data for equity and upgrade opportunities, then alerts staff and sends targeted sales campaigns.
Build rich customer profiles that power the core of your business decisions for a better customer experience.
Combine real-time data quality and governance protections with AI-powered insights and predictions
Unifies CRM, DMS, service and parts data into one customer profile, with insights shown inside CDK dealership software.
Matches a dealer's website, CRM, DMS, call and chat data into shopper profiles and builds audiences for ad and email channels.
We connect real-time shopping data with an actual person to create connected customer experiences.
Drive more appointments and arm your sellers with insights to close more deals, all while maintaining sales process control.
Cleans and merges dealer website, CRM, DMS and marketing data into one customer view and sends segments back to dealer tools.
Combines dealer customer data with automated ads, lead follow-up, review requests and retention campaigns for sales and service.
Al powered tech stack with single sign on that combines creative, content, technology and results.
The automotive industry’s most robust people-based digital media platform.
Generating and transforming 1st party household data for Agencies, Media, & Brands.
Driving retention and profitability by leveraging first-party data and real-time consumer activity
Combine real-time data quality and governance protections with AI-powered insights and predictions
Combine customer data from online, offline, and third-party sources to create a single, dynamic, real-time view
Dealership Middleware that Connects, Activates, Personalizes, and Analyzes the Customer Experience
Connect your customer data at scale, from any app, device, or real-time stream.
AudienceStream is an Omnichannel customer segmentation and real-time action engine.
Clean, append and capitalize on your dealership’s customer data for limitless opportunities.
Enterprise CDP that unifies online and offline customer data into profiles and segments; used by automakers and some dealer groups.
Recognize anonymous website visitors and turn them into reachable leads.
Identity resolution platform that helps dealerships identify more website visitors and enrich customer data across existing systems.
Identity resolution platform that identifies anonymous visitors and converts high-intent website traffic into measurable leads.
Marketing cloud that turns website traffic into first-party data and targeted, high-converting campaigns.
Profiles in progress
Listed so you know they're in the market. Their checklists appear once we've verified them.
Ad audience suite whose Site Activator identifies anonymous dealer website shoppers for retargeting, alongside VIN and geo audiences.
Identifies anonymous dealer website visitors and re-engages them with on-site offers, email and text, sending leads to the CRM.
In-market, owner, off-lease and equity audiences built from Experian vehicle and consumer data for dealer and OEM ad targeting.
Identifies anonymous dealership website visitors and follows up with personalized email remarketing and returning-customer alerts.
Builds identity-resolved household audiences from Equifax consumer data and activates them across digital, addressable and direct mail.
Vehicle-owner and in-market household audiences built from registration and sales data, for ads, TV, direct mail and email.
Add-on to the PureCars CDP that links anonymous website visitors to known customer profiles and builds retargeting audiences.
Identifies a share of anonymous dealer website visitors by name and email so dealers can follow up by email, social ads or mail.
Matches anonymous dealership website traffic to named people and households using a device-and-household graph for remarketing.
Identifies anonymous website visitors and local in-market shoppers, builds lookalike audiences and launches retargeting campaigns.
Dealer websites, inventory and digital retailing.
Profiles in progress
Listed so you know they're in the market. Their checklists appear once we've verified them.
Builds and hosts dealer websites on its Apollo platform, linked to its advertising and customer-retention tools.
Custom dealer websites with video chat, build-and-price and digital retail tools, plus SEO and paid advertising services.
Dealer websites bundled with inventory management, a CRM, SEO and marketplace advertising tools, mainly for independent dealers.
WebManager inventory websites for used-car dealers, sold standalone or with AutoManager's DMS and CRM.
Template and custom inventory websites for independent dealers, with inventory management, SEO and texting tools.
Template inventory websites for independent dealers, sold with Carsforsale.com marketplace listings and dealer software.
Builds and hosts dealer websites, using the former Fox Dealer platform, alongside digital advertising and SEO services.
Builds and hosts inventory websites for franchise and independent dealers, with SEO, content and advertising services.
Builds and hosts dealer websites with inventory sync and OEM-program packages, sold with its paid advertising and SEO services.
Mobile-first inventory websites for independent dealers, with optional CRM, texting, SEO and inventory advertising.
Web-based DMS for used-car dealers that also builds and hosts inventory websites tied to its inventory and CRM.
Cloud DMS for independent auto, RV and powersports dealers that also offers inventory websites tied to its CRM.
Builds dealer websites on its Everest platform, bundled with inventory tools, digital marketing and retailing features.
Builds and hosts dealer websites on its Engine6 platform for franchise and independent stores, with SEO and content services.
Builds and hosts dealer websites, connected to Cars Commerce chat, digital retailing, SEO and advertising products.
Dealer website platform with OEM program packages for Honda, Acura and Mitsubishi stores, plus marketing and video services.
Builds and hosts dealer websites on its Cosmos platform, with SEO, paid search and digital advertising services.
Dealer inventory websites plus inventory management, an ad network, retargeting and marketplace posting tools.
Dealer websites on its LiftKit inventory platform, with a lot photo app, vehicle merchandising, SEO and paid ad management.
Designs, hosts and manages dealer websites, plus SEO and directory listings services, for franchise and independent stores.
Builds OEM-program dealer websites with built-in trade-in, service scheduling, credit application and inventory search tools.
Dealer website platform with inventory management, digital retailing tools, local SEO and analytics for auto, RV and marine dealers.
WordPress-based dealer websites built to OEM program standards, plus paid search, SEO and social services for car and powersports dealers.
Custom dealer websites and special-finance microsites that connect to ProMax's CRM, desking and credit tools.
Custom-built dealer websites priced per vehicle sold on month-to-month terms, with group sites for multi-store groups.
Builds dealer websites with its Dealer Draft homepage builder, alongside the agency's paid media, SEO and creative services.
Dealer website, digital retailing portal and CRM in one platform, with optional paid advertising services.
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Every product in a category is checked against the same list of jobs, integrations and features. Vendors supply their answers when they join, and our team reviews each profile before it goes live.
29 products
Answer, route and book calls for service and sales, day and night.
Checks per product38
19 products
Work leads, follow-ups and the sales pipeline in one system.
Checks per product70
24 products
Unify customer data, build audiences and activate them across channels.
Checks per product58
13 products
Recognize anonymous website visitors and turn them into reachable leads.
Checks per product22
27 products
Dealer websites, inventory and digital retailing.
Checks per product24
Products marked Screened by Pasch Group also passed interviews with dealers who use them. Not listed means the product isn't listed for that check, not necessarily that it can't do it.
Vendors join after a screening that includes interviews with dealers who use the product. Already listed? Request an update whenever your product changes.