Explore
All Research
Reports, field guides and reviews, free to download.
Research Reports
Original survey data on dealer technology.
Field Guides & Checklists
Frameworks your team can put to work on Monday.
Books
The Road to Sold, on sale now.
Blog
Ideas and analysis from Brian Pasch and the team.
Podcast
Brian's interviews, with chapters and full transcripts.
Tools
Vendor Directory
Vetted CRM, CDP and AI voice vendors, reviewed by our team.
Modern Retailing
Brian Pasch's newsletter on LinkedIn.
Coming soon
AI and Dealership Staff: Finding the Right Balance
Auto Dealership CRMs: The Battle for Data Control
Free to download, now and forever.
All Events & Dates
Every upcoming date and venue for MRC, DMSC, Claude for Dealers and the CXO Summit, in one calendar.
Upcoming
Nov
15–17
2026
MRC · Modern Retailing Conference Next up
Retail strategy, AI and innovation for dealer leaders.
Palm Beach, FL
Get tickets
Jan
5–7
2027
Claude for Dealers
A hands-on AI workshop. Build working agents in your own account.
Atlanta, GA
Pre-register
Apr
18–20
2027
DMSC · Digital Marketing Strategies Conference
Three days of marketing strategy for forward-thinking dealers.
Scottsdale, AZ
Get tickets
Nov
14
2026
CXO Summit
A private summit for C-suite leaders of dealer groups with 10+ stores.
Palm Beach, FL
Apply to join
Speakers & sponsors
Pasch Events Portal
Tasks, deadlines and event details for MRC and DMSC speakers and sponsors.
Sign in to the portalSponsor an event
Put your brand in front of dealer leaders. Each link opens that event's sponsorship page.
Each event opens on its own site.
Programs
Marketing Garage New
Bring your marketing in for service. Three levels, from Diagnostic to Engine Rebuild.
Sales Training
A documented sales process, from first click to the showroom.
Leadership Training
Online, remote and on-site training for managers.
Audits & solutions
DMS Audit
A free DMS data-hygiene audit, with TransUnion.
Trusted Call Solutions
Get outbound calls answered, not flagged as spam.
Digital marketing
PCG Digital
Our agency for SEO, paid search, social and content.
Not sure where to start?
Find your service bay.
Answer a few questions and we'll match your stores to the right Marketing Garage level.
Take the quizPrefer to talk?
(732) 450-8200Pasch Group
About Us
Research, events and consulting for automotive retail since 2005.
Contact
Questions, partnerships and press.
Vendor Directory
For vendors: get your product listed.
Pasch Group Research
Reports, field guides and product reviews from our research team, built on dealer surveys, interviews and hands-on testing.
Dealers still struggle to verify where their ads ran, how their budgets were spent, and whether reported results reflect real business impact. This research gives dealers a framework for evaluating CTV economics, placement quality, format integrity, pacing, attribution and transparency.
In collaboration with Dealer StreamBased on interviews with dealership leaders using AI in sales and service, this report shows how the strongest stores split work between AI and people, manage the handoff, bring staff along and measure what AI actually adds.
In collaboration with ImpelThe 2027 Automotive CRM Research Report examines how AI, CDPs, cloud data warehouses and evolving CRM platforms are reshaping who controls dealership data and customer communications, and the new standards dealers should demand as CRMs expand into service, F&I, lifecycle marketing, compliance and AI-agent governance.
The library
Based on interviews with dealership leaders using AI in sales and service, this report shows how the strongest stores split work between AI and people, manage the handoff, bring staff along and measure what AI actually adds.
In collaboration with ImpelThe 2027 Automotive CRM Research Report examines how AI, CDPs, cloud data warehouses and evolving CRM platforms are reshaping who controls dealership data and customer communications, and the new standards dealers should demand as CRMs expand into service, F&I, lifecycle marketing, compliance and AI-agent governance.
Dealers still struggle to verify where their ads ran, how their budgets were spent, and whether reported results reflect real business impact. This research gives dealers a framework for evaluating CTV economics, placement quality, format integrity, pacing, attribution and transparency.
In collaboration with Dealer StreamThis investigative report reveals how many third-party scripts collect customer data on dealer websites, often without the dealer's knowledge, and gives you an inspection checklist to audit, optimize and secure your digital properties.
As dealership technology stacks grow more complex, dealers need their CRM to become the engagement platform for sales, marketing and service. This report analyzes feedback from 463 dealership leaders across leading CRM providers, scoring reporting, mobile, support, AI, desking and service CRM. The findings show how well CRM platforms support modern dealership operations, and where gaps still exist.
As AI reshapes automotive retail, Digital Voice Assistants (DVAs) are playing a critical role in streamlining communication and driving operational efficiency. This report profiles 12 DVA platforms and shows how dealers are reducing missed calls, lowering BDC costs, and improving appointment conversions with voice-driven automation.
This case study explores how dealers using TradePending's (now Protomiq) Trade and Payments tools saw significant increases in form conversions. By analyzing CTA Completion Rates (CCR) with GA4 and CRM data, it uncovers insights into tool performance, lead quality and website optimization.
In collaboration with ProtomiqGlenn Pasch's The Road to Sold unveils a new approach to engaging potential buyers, building trust and turning them into long-term advocates for your brand, with a printed book and a companion video series.
Automotive CDPs: A Planning Guide for Dealers is a comprehensive guide that combines a book and video series to help dealerships implement and optimize Customer Data Platforms. Learn how to unify, maintain, and activate first-party data for improved communication, reduced waste, and enhanced revenue opportunities.
This resource outlines how dealerships can define and implement key events in Google Analytics 4 (GA4) for optimal Google Ads campaign performance. By leveraging Automotive Standards Council (ASC) event specifications and custom events, dealers can track key customer interactions and ensure their ad campaigns are informed by actionable data, improving both marketing efficiency and ROI.
The Automotive CDP Vendor Questionnaire & Integration Checklist provides dealerships with a framework to evaluate and integrate CDP vendors. It emphasizes the importance of data hygiene, identity resolution, and audience creation to unlock new revenue streams and enhance customer experiences.
This checklist provides auto dealers with a step-by-step guide to configure Google Analytics 4 (GA4) for accurate event tracking. By following this configuration, dealers ensure that all essential Automotive Standards Council (ASC) events are firing correctly, allowing for optimized ad campaigns and improved insights into consumer behavior on dealership websites.
This report shows how the AXLE platform changes used car acquisition by giving dealers a dedicated, customizable website for buying vehicles directly from consumers. The dealers interviewed reported higher conversion rates and better profitability.
In collaboration with E-Drive AutoThis report explores the growing adoption of Customer Data Platforms (CDPs) in automotive retail, emphasizing the importance of first-party data management. CDPs allow dealerships to personalize customer interactions, increase marketing efficiency, and enhance the overall customer experience, ultimately driving higher customer lifetime value (LTV).
Brooke addresses the long-standing challenge of inefficient service appointment scheduling in Fixed Operations. By leveraging conversational AI, dealerships can automate appointment bookings and reduce friction in customer interactions, leading to shorter waits for customers and a more productive service team.
In collaboration with Better Car PeopleThis report explores the widespread inflation of Google Ads results in the automotive industry, uncovering that a majority of conversions are misrepresented as sales opportunities. Dealers must transition from Cost Per Lead (CPL) to Cost per Sales Opportunity (CSO) to more accurately measure the effectiveness of their advertising efforts.
Nothing here yet for that mix.
How we research
Our research starts with dealers and goes through third-party peer review, so the findings hold up for dealer groups of every size.
Dealer surveys
Our research starts with dealers. Take part in our current survey: answers are confidential, and they shape what we publish next.
Take the surveyFor vendors
Partner with our research team on a product review or an industry research report, built on dealer surveys, interviews and hands-on testing.
Start a collaborationAsk your AI about Pasch Group Research: what we study, how the research is done, and which reports fit your role.