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Automotive CDPs: A Planning Guide for Dealers is a comprehensive guide that combines a book and video series to help dealerships implement and optimize Customer Data Platforms. Learn how to unify, maintain, and activate first-party data for improved communication, reduced waste, and enhanced revenue opportunities.
Automotive CDPs: A Planning Guide for Dealers is an essential resource for dealerships looking to transform their data management and marketing strategies. Authored and narrated by Brian Pasch, this comprehensive guide includes a detailed book and an extensive video series, catering to various learning styles. It provides actionable insights to help dealerships overcome challenges with outdated or incomplete customer data, highlighting the power of first-party data to drive sales and service opportunities.
Through this resource, you’ll learn to assess your current technology stack, create an effective RFP, and select the right Customer Data Platform (CDP) partner. It also covers implementation planning, data hygiene, privacy-compliant data transfers, and leveraging CDPs for real-time alerts, tailored marketing campaigns, and measurable ROI. Designed to save time and money, the playbook draws from Brian’s extensive experience and dealer feedback to help you navigate the complexities of CDP integration. Whether you’re exploring CDPs for the first time or looking to optimize your existing setup, this guide is your roadmap to success.
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As dealership technology stacks grow more complex, CRM platforms remain the system of record for sales, marketing, and customer engagement. This report analyzes dealer feedback across leading CRM providers, examining satisfaction, usability, reporting, support, and emerging capabilities such as AI-driven communication and automation. The findings offer a clear view into how well CRM platforms are supporting modern dealership operations—and where gaps still exist.
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As AI reshapes automotive retail, Digital Voice Assistants (DVAs) are playing a critical role in streamlining communication and driving operational efficiency. This report compares leading DVA platforms and showcases how dealers are reducing missed calls, lowering BDC costs, and improving appointment conversions with voice-driven automation.
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This program guides dealerships through a step‑by‑step process to validate their website conversion data, audit their technology stack, and optimize site speed and user experience. It’s designed for dealers who want actionable results—better reporting, leaner tech, and stronger conversions.