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September 2023

GA4 Configuration Checklist for Auto Dealers

A comprehensive guide on optimizing GA4 account set-up.

This checklist provides auto dealers with a step-by-step guide to configure Google Analytics 4 (GA4) for accurate event tracking. By following this configuration, dealers ensure that all essential Automotive Standards Council (ASC) events are firing correctly, allowing for optimized ad campaigns and improved insights into consumer behavior on dealership websites.

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Highlights:

  • Step-by-step guide for configuring GA4 for auto dealerships.
  • Emphasis on capturing ASC events for accurate tracking of key dealership activities.
  • Instructions on collaborating with vendors to ensure event data is sent to GA4.
  • Tips for setting up custom dimensions and optimizing event data retention.

About this release

Google Analytics 4 (GA4) offers a powerful way for auto dealers to track and analyze consumer behavior on their websites. However, proper configuration is essential to ensure that the right data is being captured, especially for key actions such as service scheduling, trade-in evaluations, and call tracking. This GA4 Configuration Checklist is designed specifically for auto dealers, guiding them through the process of setting up their GA4 accounts to capture Automotive Standards Council (ASC) events.

The checklist emphasizes the importance of event tracking, including voice submissions, form submissions, and chat events, all crucial for optimizing dealership operations. The document also covers the proper setup of custom dimensions, vendor collaboration for event tracking, and conversion configuration for various departments like sales, service, and parts. By ensuring that over 20 ASC events are firing in GA4, dealers can fully leverage Google Analytics to optimize their marketing campaigns, improve ad targeting, and boost ROI. The checklist also provides tips on ensuring data retention, creating custom dimensions, and integrating vendors into the GA4 account for seamless event tracking.

What's Inside

  • Detailed instructions on setting up GA4 for auto dealerships.
  • Insights into ASC event tracking for key dealership activities like service scheduling and call tracking.
  • Vendor collaboration guidelines for ensuring event data flows into GA4.
  • Recommendations for creating custom dimensions to enhance Google Analytics reporting.

Related Media

Faqs

ASC events are standardized data points for tracking key dealership actions, such as service scheduling and voice submissions. They are essential for accurate reporting and optimization of dealership operations in GA4.
The checklist provides a template for contacting vendors to request ASC event integration. You can also monitor the status of vendor event submissions using a GA4 measurement ID and follow up with vendors if needed.
Custom dimensions allow dealers to track specific parameters related to ASC events, such as which vendor submitted a form, providing deeper insights into consumer behavior and vendor performance.

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