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This checklist provides auto dealers with a step-by-step guide to configure Google Analytics 4 (GA4) for accurate event tracking. By following this configuration, dealers ensure that all essential Automotive Standards Council (ASC) events are firing correctly, allowing for optimized ad campaigns and improved insights into consumer behavior on dealership websites.
Google Analytics 4 (GA4) offers a powerful way for auto dealers to track and analyze consumer behavior on their websites. However, proper configuration is essential to ensure that the right data is being captured, especially for key actions such as service scheduling, trade-in evaluations, and call tracking. This GA4 Configuration Checklist is designed specifically for auto dealers, guiding them through the process of setting up their GA4 accounts to capture Automotive Standards Council (ASC) events.
The checklist emphasizes the importance of event tracking, including voice submissions, form submissions, and chat events, all crucial for optimizing dealership operations. The document also covers the proper setup of custom dimensions, vendor collaboration for event tracking, and conversion configuration for various departments like sales, service, and parts. By ensuring that over 20 ASC events are firing in GA4, dealers can fully leverage Google Analytics to optimize their marketing campaigns, improve ad targeting, and boost ROI. The checklist also provides tips on ensuring data retention, creating custom dimensions, and integrating vendors into the GA4 account for seamless event tracking.
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As dealership technology stacks grow more complex, CRM platforms remain the system of record for sales, marketing, and customer engagement. This report analyzes dealer feedback across leading CRM providers, examining satisfaction, usability, reporting, support, and emerging capabilities such as AI-driven communication and automation. The findings offer a clear view into how well CRM platforms are supporting modern dealership operations—and where gaps still exist.
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As AI reshapes automotive retail, Digital Voice Assistants (DVAs) are playing a critical role in streamlining communication and driving operational efficiency. This report compares leading DVA platforms and showcases how dealers are reducing missed calls, lowering BDC costs, and improving appointment conversions with voice-driven automation.
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This program guides dealerships through a step‑by‑step process to validate their website conversion data, audit their technology stack, and optimize site speed and user experience. It’s designed for dealers who want actionable results—better reporting, leaner tech, and stronger conversions.