Focal Graph
Verified
Identity resolution platform that helps dealerships identify more website visitors and enrich customer data across existing systems.
Pure Identity
Identity resolution by PureCarsAwaiting Vendor Verification & Screening
Add-on to the PureCars CDP that links anonymous website visitors to known customer profiles and builds retargeting audiences.
Features and integrations
The same 22 points as every identity resolution platform in the directory. How we check
From public sources, not yet confirmed by PureCars.
We filled in this checklist from the company's own pages and partner listings, linked below. A check that isn't ticked means we found no public source for it, not that Pure Identity can't do it.
Work on Pure Identity? Confirm or correct itCore features
- Supported: Persistent Customer ID Creation
- Supported: Cross-Device Identity Matching
- Not listed: Household-Level Resolution
- Supported: Offline-to-Online Match Capabilities
- Supported: First-Party Data Stitching
- Not listed: Third-Party Identity Graph Integration
- Supported: Real-Time Resolution
- Not listed: Identity Refresh Cadence
- Not listed: PII-Free / Hashed Identifier Support
- Not listed: Deterministic vs Probabilistic Matching
- Not listed: Multiple Identity Source Support
- Not listed: Privacy-Compliant Resolution
Capabilities
- Supported: Single Customer View
- Not listed: Ad Personalization
- Supported: Audience Targeting/Segmentation
- Not listed: Email Retargeting Accuracy
- Not listed: Omnichannel Attribution
- Supported: First-Party Data Enrichment
- Supported: Lookalike Audience Creation
- Not listed: Data Clean Rooms / Data Collaboration
- Not listed: Customer Journey Mapping
- Not listed: Consent/Preference Management
Where this comes from (4 sources)
purecars.comPersistent Customer ID Creation, Offline-to-Online Match Capabilities, First-Party Data StitchingSourcepurecars.comCross-Device Identity Matching, Single Customer View, Audience Targeting/Segmentation, First-Party Data EnrichmentSourcepurecars.comReal-Time ResolutionSourcepurecars.comLookalike Audience CreationSource
Reviews
No dealer reviews yet. If your store uses Pure Identity, yours can be the first.
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Questions to ask in the demo
The answers that separate identity resolution platforms once you're past the sales deck.
- 01How do you identify visitors, and what match rate should we expect on traffic like ours?
- 02What do we get for each visitor, and where does it land: CRM, CDP or email?
- 03How do you keep outreach to identified visitors within privacy law and consent rules?
- 04How is it priced: per record, per visitor or a flat fee?
- 05How do you measure the leads and sales it produces?
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