MRC 2026

Nov 15–17 · Palm Beach, FL

Retail strategy, AI and innovation for dealer leaders.

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Brooke

AI voice assistant by Better Car PeopleScreened by Pasch Group

Never miss another service call. Brooke AI voice assistant, works 24/7 booking appointments, managing overflow, and delivering exceptional customer experiences.

Overview

Brooke.ai is the automotive industry’s first AI-powered voice assistant built specifically for dealership service departments. Deployed in over 400 stores since 2020, Brooke answers every inbound service call 24/7—scheduling appointments, handling overflow, and delivering conversations that feel truly human. With tens of thousands of real calls processed daily, Brooke’s voice AI is trained with deep automotive knowledge, ensuring unmatched accuracy, empathy, and shop-level precision.

Why Choose Brooke.AI:

  • First-to-Market Expertise: Operational since 2020, Brooke has processed millions of real service calls, fine-tuning every response with years of voice, phrasing, and objection handling data.
  • Automotive-Tuned Intelligence: Human BDC experts from Proactive Dealer Solutions, Better Car People, and Central BDC train and guide Brooke’s AI—ensuring it understands RO flows, slang, and caller intent.
  • Natural, Emotionally Aware Conversations: Brooke responds with a human-sounding voice, delivering emotionally intelligent interactions with sub-2 second latency.
  • 24/7 Service Call Coverage: Capture every appointment opportunity, even after hours, on weekends, or during peak overflow times.
  • Live Scheduler Integration: Appointments are booked, modified, or rescheduled directly into your system, using your shop capacity rules and advisor preferences.
  • Overflow + BDC Support: Combine Brooke’s AI with live agents to handle volume spikes, in-vehicle alerts, declined RO follow-ups, and more.
  • Modular Fixed Ops Growth Engine: Brooke is part of a complete service platform designed to fill bays, increase show rates, and free up advisors to focus on in-store customers.

Book a demo with Brooke.ai and see how AI trained by real dealership pros can transform your fixed ops performance and customer experience.

Features and integrations

Checked against the same 38 points as every AI voice assistant in the directory. How we check

Use cases

6 of 9
  • Supported: Inbound Service Calls
  • Supported: Inbound Sales Calls
  • Not listed: Inbound Parts Calls
  • Supported: Inbound Receptionist
  • Not listed: Inbound Body Shop Calls
  • Supported: Outbound Service Calls
  • Supported: Outbound Sales Calls
  • Not listed: Outbound Parts Calls
  • Supported: Outbound Recall Alerts

DMS integrations

7 of 8
  • Supported: Auto/Mate
  • Supported: Autosoft
  • Supported: CDK Global
  • Not listed: DealerBuilt
  • Supported: Dealertrack
  • Supported: PBS Systems
  • Supported: Reynolds & Reynolds
  • Supported: Tekion

Service schedulers

5 of 6
  • Supported: CDK Global
  • Not listed: Dealer-FX
  • Supported: MyKaarma
  • Supported: Tekion
  • Supported: Reynolds & Reynolds
  • Supported: Xtime Schedule

Conversation features

7 of 8
  • Supported: Adaptive Dialog Flow
  • Supported: Automated Language Detection
  • Supported: Conversational Memory
  • Supported: Customizable Dialog Logic
  • Supported: Graceful Fallback Handling
  • Supported: Multilingual Support
  • Not listed: Noise-Tolerant Recognition
  • Supported: Omnichannel Continuity

Operational features

4 of 7
  • Not listed: Appraisals
  • Supported: Call Summaries & Reporting
  • Supported: Intelligent Call Routing
  • Supported: Live Agent Escalation
  • Supported: Privacy & Compliance Ready
  • Not listed: Unlimited Call Volume
  • Not listed: Upsells

Languages

3
  • English
  • Spanish
  • French

Reviews

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Questions to ask in the demo

The answers that separate AI voice assistants once you're past the sales deck.

  1. 01Which DMS and service scheduler do you book into, and is it live or batched?
  2. 02When the assistant can't help, how does the call reach a person, and how fast?
  3. 03Which call types are live in stores today (service, sales, parts, recalls), and which are still on the roadmap?
  4. 04How is it priced: per rooftop, per minute or per call? What does a busy recall month cost?
  5. 05Can we hear unedited recordings of real calls from a store like ours?
Buyer's guideHow to Choose an AI Voice AssistantRead the guide

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How we check

Every AI voice assistant is checked against the same list: the jobs it does, the systems it connects to and the features it ships. Vendors supply their answers, and our team reviews every profile before it goes live. Not listed means the product isn't listed for that check, not necessarily that it can't do it.

AI voice assistants: 38 checks

  • Use cases9
  • DMS integrations8
  • Service schedulers6
  • Conversation features8
  • Operational features7

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BrookeAI voice assistant by Better Car People

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