Definition
A search results page (SRP) is the inventory page on a dealer website that lists every vehicle matching a shopper’s search or filters, such as new or used, make, model, price or body style. Each listing shows a photo, price and key details, with a link to that vehicle’s detail page (VDP).
Pasch Group Dealer Glossary
What it means for a dealership
The SRP is where shoppers narrow their choices. They arrive from the home page, from search engines or from ads that point to a filtered set of vehicles, such as used trucks in a price range. A useful SRP loads fast on a phone, shows clear prices and lets shoppers filter and sort without starting over.
Because the SRP sits between browsing and the VDP, it decides what shoppers see first. Dealers choose the default sort order, whether to show payment estimates and which calls to action appear on each listing, such as checking availability or valuing a trade. Track those calls to action the same way as on VDPs, so leads aren’t credited to the wrong page.
Like VDP views, SRP views make poor key events in GA4, because a view only shows that a page loaded. Pasch Group’s GA4 key events guide says never to make a page, VDP or SRP view a key event. Measure what shoppers do on the page instead, such as opening VDPs or submitting a form.
In practice
A shopper filters a dealer’s used inventory to SUVs with third-row seating in her price range. The SRP shows the matches sorted by price, each with a payment estimate and a Check Availability button. She opens three VDPs and sends a question about one of them.
Questions
What is the difference between an SRP and a VDP?
An SRP lists many vehicles that match a search, with a short summary of each. A VDP shows one vehicle in full, with all its photos, price details, features and lead forms. Shoppers usually move from the SRP to one or more VDPs before they contact the store.
Updated October 11, 2026