Liminal CDP
Verified
Liminal delivers one seamless platform with CDP, MAP, and AIP working together—or each component can bolt on to your existing tech stack as a standalone solution.
Research
All Research
Reports, field guides and reviews, free to download.
Research Reports
Original survey data on dealer technology.
Benchmarks
The figures dealers quote most, with sources.
Field Guides & Checklists
Frameworks your team can put to work on Monday.
Buyer’s Guides
How to choose CRMs, CDPs, AI voice and more.
Books
The Road to Sold, on sale now.
Resources
Vendor Directory
Vetted CRM, CDP and AI voice vendors, reviewed by our team.
Podcast
Brian's interviews, with chapters and full transcripts.
Blog
Ideas and analysis from Brian Pasch and the team.
Webinars
Live sessions on Zoom, plus every recording.
Free Tools
Calculators for calls, staffing, ad spend and more.
Glossary
Dealer terms, from CDP to TCPA, in plain English.
Free to download, now and forever.
Speakers & sponsors
Pasch Events Portal
Tasks, deadlines and event details for MRC and DMSC speakers and sponsors.
Sign in to the portalSponsor an event
Put your brand in front of dealer leaders. Each link opens that event's sponsorship page.
Each event opens on its own site.
Programs
Marketing Garage New
Bring your marketing in for service. Three levels, from Diagnostic to Engine Rebuild.
Sales Training
A documented sales process, from first click to the showroom.
Leadership Training
Online, remote and on-site training for managers.
Audits & solutions
DMS Audit
A free DMS data-hygiene audit, with TransUnion.
Trusted Call Solutions
Get outbound calls answered, not flagged as spam.
Digital marketing
PCG Digital
Our agency for SEO, paid search, social and content.
Not sure where to start?
Find your service bay.
Answer a few questions and we'll match your stores to the right Marketing Garage level.
Take the quizPrefer to talk?
(732) 450-8200Pasch Group
About Us
Research, events and consulting for automotive retail since 2005.
Contact
Questions, partnerships and press.
Vendor Directory
For vendors: get your product listed.
Hybrid CDP/MAPAwaiting Vendor Verification & Screening
Generating and transforming 1st party household data for Agencies, Media, & Brands.
This profile is still being checked.
We list fullthrottle.ai so you know it's in the market. Its features and integrations will appear here once we've verified them against the customer data platform checklist.
Represent fullthrottle.ai? Complete the profilefullthrottle.ai is a Philadelphia ad-tech company, run by FullThrottle Technologies, LLC, that turns first-party data such as website visits into household-level audiences. Its Automotive DSP, launched in 2025 for dealer groups, OEMs and agencies, plans and buys media across CTV, streaming audio, display, social and direct mail and matches ad exposure to showroom visits and sales.
No dealer reviews yet. If your store uses fullthrottle.ai, yours can be the first.
The answers that separate customer data platforms once you're past the sales deck.
Verified
Liminal delivers one seamless platform with CDP, MAP, and AIP working together—or each component can bolt on to your existing tech stack as a standalone solution.
Unverified
Get Complete Customer Profiles With The Auto Industry’s Most Advanced Customer Data Platform
Unverified
Builds customer profiles from dealer and OEM data to run automated sales, service and retention marketing across channels.