Data & privacy

First-party data, CDPs, consent and who can see your customers.

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9 posts

Data & privacy Oct 30, 2025 7 min read

How to Tell a True Automotive CDP From an Imitator

Plenty of platforms now call themselves CDPs. How to sort imitators, partial players and true CDPs, and what almost every automotive CDP still lacks.

Data & privacy Jul 15, 2025 2 min read

Who Controls Opt-Outs? Dealers Need Communication Governance

The CRM was the gatekeeper for opt-ins and opt-outs. Now that vendors and AI agents message customers too, dealers need a new way to govern communications.

Data & privacy May 28, 2025 9 min read

How to Choose an Automotive CDP: Turnkey, Assembled or Enterprise

CDP sales pitches often miss the mark. How turnkey, assembled and enterprise CDPs differ, and the questions vendors should ask dealers before they pitch.

Data & privacy Mar 10, 2025 3 min read

Dealership CDP Investments Are on the Rise

CDP investments are climbing as dealers chase profit and retention. The vendor landscape, recent acquisitions, and why many agencies aren’t ready for CDPs.

Data & privacy Feb 26, 2025 8 min read

Dealers With CDPs Must Rethink Their Tech Stack

A CDP is only as good as the partners around it. What to check before you buy, and which partners can activate small, high-value audiences in real time.

Data & privacy Jan 18, 2025 3 min read

Why Automotive CDP Projects Fail, and How to Avoid It

CDP leaders shared why dealership CDP projects stall or fail, from unclear owners and use cases to oversold capabilities. Ten pitfalls to avoid.

Data & privacy Dec 31, 2024 3 min read

Ignore the CDP Haters: Why Dealers Still Need a CDP

Dealers keep reading that automotive CDPs are a dumb idea. Why a CDP still fills real gaps in dealership data, and why it doesn’t need to be perfect to pay off.

Data & privacy Dec 10, 2024 4 min read

How Many Data Integrations Should a Dealership CDP Include?

Dealers have customer data spread across 20+ systems. Start a CDP with the use cases that pay off, then add data sources in phases.

Data & privacy Nov 25, 2024 10 min read

Identity Resolution: How Cox, Reynolds, Cars Commerce and DEP Compare

At MRC 2024, Cox Automotive and Reynolds showed tech stacks tied to identity resolution. How four platforms compare on data ups, CDPs and what was missing.

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