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The Dirty Secrets of the OTT & Streaming Industry is an upcoming research report that examines the growing concerns surrounding OTT advertising sales, reporting, and measurement. Through direct dealer feedback and industry analysis, the report investigates the transparency gaps that continue to frustrate automotive retailers.
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This investigative report reveals the surprising number of third-party scripts collecting customer data on dealer websites—often without the dealer’s knowledge. It introduces a comprehensive inspection checklist to help automotive retailers audit, optimize, and secure their digital properties.
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As dealership technology stacks grow more complex, CRM platforms remain the system of record for sales, marketing, and customer engagement. This report analyzes dealer feedback across leading CRM providers, examining satisfaction, usability, reporting, support, and emerging capabilities such as AI-driven communication and automation. The findings offer a clear view into how well CRM platforms are supporting modern dealership operations—and where gaps still exist.