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This resource outlines how dealerships can define and implement key events in Google Analytics 4 (GA4) for optimal Google Ads campaign performance. By leveraging Automotive Standards Council (ASC) event specifications and custom events, dealers can track key customer interactions and ensure their ad campaigns are informed by actionable data, improving both marketing efficiency and ROI.
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The Automotive CDP Vendor Questionnaire & Integration Checklist provides dealerships with a framework to evaluate and integrate CDP vendors. It emphasizes the importance of data hygiene, identity resolution, and audience creation to unlock new revenue streams and enhance customer experiences.
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This checklist provides auto dealers with a step-by-step guide to configure Google Analytics 4 (GA4) for accurate event tracking. By following this configuration, dealers ensure that all essential Automotive Standards Council (ASC) events are firing correctly, allowing for optimized ad campaigns and improved insights into consumer behavior on dealership websites.
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