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This case study explores how dealers using TradePending’s suite of retail tools —Trade and Payments — experienced significant increases in form conversions. By analyzing CTA Completion Rates (CCR) using GA4 and CRM data, the research uncovers key insights into tool performance, lead quality, and website optimization strategies.
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Today’s consumers begin their shopping journey online, and the competition for their attention is fierce. To thrive in this fast-changing environment, businesses must adapt quickly, provide transparency, and deliver fast, effective communication—long before customers ever set foot in a dealership.
Glenn Pasch’s, The Road to Sold, unveils a new approach to engaging potential buyers, building trust, and turning them into long-term advocates for your brand.
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Automotive CDPs: A Planning Guide for Dealers is a comprehensive guide that combines a book and video series to help dealerships implement and optimize Customer Data Platforms. Learn how to unify, maintain, and activate first-party data for improved communication, reduced waste, and enhanced revenue opportunities.