Are Google Results Inflated?

Automotive digital marketing strategies have significantly evolved since Google introduced AdWords on October 23, 2000, now called Google Ads. Twenty years later, Google advertising is a core part of most automotive retail budgets, with over 93% of local franchise dealers’ Google Ads spend allocated to generate sales of new and used vehicles, according to Dealer.com. Despite the wide adoption of Google Ads, auto dealers are still unclear on how to measure the effectiveness of Google advertising to connect their dealership with an actively shopping car buyer. The difficulty in measuring the business results from Google advertising is complicated by several factors that you will uncover in Brian Pasch’s Industry Report.