Pasch Group x Automotive Standards Council

Automotive Standards Council GA4 Specification 1.0

Uniting the Industry to Better Develop Universal Standards

The initial release of the ASC Specification outlines 36 named events and 50 parameters that are designed to give OEMs, dealers, and agencies greater insights to online shopping activities. The ASC Specification also introduces a new data layer to allow multiple products on a dealership’s website to send a rich set of parameters into the dealer’s GA4 account.The ASC Specification has been a labor of love with countless hours of collaboration, meetings, and testing which has enabled the Council to release this standard for the automotive industry. The specification will be a special benefit for dealer groups that have a mixture of website platforms and vendors across their franchise dealer network.

Release Date:


Comprehensive, Universal Event Tracking to See Consumers True Behavior on Automotive Dealerships Websites

With over 80 contributing members, the Automotive Standards Council has banded together to create the current version (1.0) of the specification. Containing 36 named events and over 50 parameters that are perfectly designed to accommodate the needs of automotive, RV, marine, and powersports dealers. Grab your copy today!

What's Inside:

Get Prepared for the GA4 Transition in July, 2023

May 24, 2023 | A Full Day of GA4 Training at DMSC!

The GA4 Day event will be facilitated by automotive industry professionals, who will provide practical training to help you transition from Universal Analytics to Google Analytics 4. Only 50 Seats available for Dealers only!

Bundle & Save $400

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