Pasch Group | Research Report

The Rise of CDPs in Automotive Retail

Securing, Managing, and Activating First-Party Data

Brian Pasch’s comprehensive research project uncovers why dealers need to develop an omni-channel customer database that acts as a single source of truth for each consumer in their portfolio. A robust CDP will have the ability to feed audiences into Marketing Automation Platforms to deliver more effective and efficient outcomes for the dealership’s bottom line and to create a superior customer experience including website personalization, one-to-one messaging, and personalized offers.

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Today, average franchise dealers have their customer journey touchpoints spread across a dozen different companies which do not communicate with each other. CDP companies are working towards developing an all-encompassing first-party management solution. Brian Pasch has created a dealership manager’s guide to discovering the ideal CDP Partner for your dealership!


What's Inside:

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Educational Events

Enhance your expertise on the topic with live training, webinars, and more!

Dive Deeper into CDPs at DMSC 2023 in Austin!

Featuring 10+ Sessions on CDP Education

Dealership executives should also register to attend the 2023 Digital Marketing Strategies Conference on May 21-23, where Brian Pasch will be hosting the automotive industry’s first CDP Vendor Showcase, alongside 10+ other expert-led, insightful sessions.

Save $200 with promo code: CDP200


CDP Showcase

Speed date prospective CDP Partners

Sunday | May 21

CDP Report Review

Major Findings & Future of CDPs

Tuesday | May 23

Hands-On Workshops

Experience a workshop each day!

May 21, 22, 23

Main Stage Panel

Identity Resolution & CDPs Foundation

Sunday | May 21

Main Stage Panel

Advanced Data Activation

Monday | May 22

Main Stage Panel

3rd Party Data & CDP Safety

Tuesday | May 23

Main Stage Panel

Integrating Call Data with CDPs

Tuesday | May 23

and more
to be announced!

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