Pasch Group’s Research provides in-depth industry research, product feedback, application testing, and user data to help automotive dealers stay ahead of the curve with the latest strategies and the products that best suit their needs.
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This report explores the widespread inflation of Google Ads results in the automotive industry, uncovering that a majority of conversions are misrepresented as sales opportunities. Dealers must transition from Cost Per Lead (CPL) to Cost per Sales Opportunity (CSO) to more accurately measure the effectiveness of their advertising efforts.
Each year, our research team publishes independent research reports as well as sponsored reports each year. Companies choosing the Pasch Group for research have found the quality of content development, industry insights, and product feedback to be a valuable part of the research engagement. Research reports open new opportunities to connect with decision-makers in automotive retail through the marketing efforts of the Pasch Group which include social media marketing, event marketing, and our popular industry newsletter.
In order to ensure reports are unbiased and accurate for all levels of dealer groups, Pasch Group seeks third-party peer reviewers to carry out consistent data studies. Apply below to contribute to pushing the industry further!
Our proprietary research, product feedback, application testing, and customer surveys enhance product development and marketing strategies for companies selling to the automotive dealer network.
Discover what automotive experts have to say about why our Research Reports have become industry staples, through their testimonials.
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