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This case study explores how dealers using TradePending’s suite of retail tools —Trade and Payments — experienced significant increases in form conversions. By analyzing CTA Completion Rates (CCR) using GA4 and CRM data, the research uncovers key insights into tool performance, lead quality, and website optimization strategies.
In a time when dealers are under pressure to maximize every online sales opportunity, understanding how customers engage with website tools is crucial. This case study investigates how TradePending’s Power CTA Stack—comprising trade-in and payment tools—performed across multiple dealerships. By measuring CTA Completion Rate (CCR) using Google Analytics 4 (GA4) and CRM reports, the study reveals the real impact of tool usability, button design, and placement on lead generation.
Findings show that TradePending tools consistently outperform other digital retailing options, delivering CCRs as high as 67% for trade and 37% for payments. The research also identifies key issues in CRM attribution and explains how dealers can misjudge tool performance by relying solely on CRM lead sources. By analyzing hundreds of websites, the study provides actionable insights into CTA optimization, tool selection, and how to unify Google Analytics and CRM data to make smarter marketing and software decisions.
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Today’s consumers begin their shopping journey online, and the competition for their attention is fierce. To thrive in this fast-changing environment, businesses must adapt quickly, provide transparency, and deliver fast, effective communication—long before customers ever set foot in a dealership.
Glenn Pasch’s, The Road to Sold, unveils a new approach to engaging potential buyers, building trust, and turning them into long-term advocates for your brand.
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Automotive CDPs: A Planning Guide for Dealers is a comprehensive guide that combines a book and video series to help dealerships implement and optimize Customer Data Platforms. Learn how to unify, maintain, and activate first-party data for improved communication, reduced waste, and enhanced revenue opportunities.
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This resource outlines how dealerships can define and implement key events in Google Analytics 4 (GA4) for optimal Google Ads campaign performance. By leveraging Automotive Standards Council (ASC) event specifications and custom events, dealers can track key customer interactions and ensure their ad campaigns are informed by actionable data, improving both marketing efficiency and ROI.