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Toma

Toma builds personalized AI agents that automate customer communications and operational tasks for automotive dealerships.

Toma Features & Integrations

Good
5.7

Use Cases

7 / 9

DMS Support

4 / 8

Service Scheduler

6 / 6

Conversational Features

8 / 8

Operational Features

6 / 7

7

Inbound Service Calls
Inbound Sales Calls
Inbound Parts Calls
Inbound Receptionist
Inbound Body Shop Calls
Outbound Service Calls
Outbound Sales Calls
Outbound Parts Calls
Outbound Recall Alerts

4

Auto/Mate
Autosoft
CDK Global
DealerBuilt
Dealertrack
PBS Systems
Reynolds & Reynolds
Tekion

6

CDK Global
Dealer-FX
MyKaarma
Tekion
Reynolds & Reynolds
Xtime Schedule

8

Adaptive Dialog Flow
Automated Language Detection
Conversational Memory
Customizable Dialog Logic
Graceful Fallback Handling
Multilingual Support
Noise-Tolerant Recognition
Omnichannel Continuity

6

Appraisals
Call Summaries & Reporting
Intelligent Call Routing
Live Agent Escalation
Privacy & Compliance Ready
Unlimited Call Volume
Upsells

+

Toma Language Support

Spanish FlagSpanish
English FlagEnglish
Chinese FlagChinese
Arabic FlagArabic
Portuguese FlagPortuguese
Russian FlagRussian
German FlagGerman
French FlagFrench
Dutch FlagDutch
Italian FlagItalian
Hindi FlagHindi
Japanese FlagJapanese
Turkish FlagTurkish

In-Depth Interviews with Active Toma Users

Get access to official dealer interviews by downloading the Pasch Group DVA research report

Dealer Interviews

This is a Fake Interview Card, I See You Found it

“A lot of people use technology, AI specifically, to combat bad processes and ineffectiveness in their teams. They think that by adding a tech resource, it’s going to make up for shortcomings that they have. It’s not. AI is a tool to sit on top of an already well-oiled functional department. It’s not a problem solver for the dysfunctionalities that you already have.”

Toma Product Overview

Toma creates personalized AI agents that act like your best employee—automating conversations, booking appointments, and launching outbound campaigns across phone, text, and chat. Built in collaboration with each dealership and supported by a white-glove onboarding team, Toma’s AI adapts to your workflows, matches your tone, and drives real revenue, not just faster response times. With less than 2% churn and 200+ rooftops onboard, Toma is built for dealers who expect more from their automation.

Why Choose Toma:

  • Personalized AI Agents That Act Like Your Best Employee: Toma’s AI agents are co-built with each dealership to match their unique workflows, tone, and customer experience standards, including safeguards like escalation rules and transfer triggers, so it protects the customer experience.
  • Omnichannel AI Built for the Way Shoppers Actually Communicate: Toma’s platform utilizes one AI brain to power phone, text, and web chat using shared training and integrations. Whether a customer calls, texts, or chats, Toma can actually do the work — booking appointments, answering FAQs, handling recalls and more.
  • AI That Generates Revenue, Not Just Answers Calls: In addition to receiving inbound calls, Toma’s outbound automation features allow stores to launch intelligent SMS or call campaigns to engage customers with service reminders, recall notices, and more.
  • White-Glove Onboarding and Continuous Optimization: Every deployment includes hands-on onboarding and ongoing optimization from Toma’s dedicated team, ensuring each AI agent improves over time and evolves with the dealership’s business. Toma has less than 2% churn across its dealer network.
  • Consistent Customer Experience: Built-in guardrails protect conversations and ensure human handoff when needed.

Book a demo with Toma and see how personalized AI can deliver results that scale across every channel.

Toma Video Preview

See the product in action

Toma Reviews & Ratings

7 Responses

  1. Verified Review
    Joe King
    Service and Parts Director at Hyundai of St. Augustine

    After turning Toma on and listening to the first few recordings, it felt like we had another member of the team on the phone. It was booking and modifying appointments, pinging our team for follow-ups, and delighting customers.

    ★★★★★
  2. Verified Review
    Eric Stockton
    Service Manager at Boulder Nissan

    My experience with Toma has been 10 out of 10. It saves 43 hours of our advisors’ time each month so we can focus on in-person customers and drive revenue. It’s almost like we added another member to our team.

    ★★★★★
  3. Verified Review
    Chadwick Martin
    President at Martin Management Group

    We were looking for ways to make our BDC more efficient without increasing headcount or compromising the customer experience—and Toma delivered. It picked up the repetitive workload, handled tens of thousands of calls across our group, and gave our team room to focus on higher-value interactions. It’s been a game changer.

    ★★★★★
  4. Verified Review
    Stu Berkley
    General Manager at Middletown Honda

    I had to be overstaffed by one person just to be prepared for when someone called out. Phones blow up during recall events or vacation seasons. With Toma, we don’t even feel it anymore.

    ★★★★☆
  5. Verified Review
    Ken Harvey
    Managing Partner at Harvey Auto Group

    My advice is to partner with a true partner. And a lot of the early products and companies that we worked with had a unique product, but the adaptability and changing with the market wasn’t quite there. And what we found in TOMA and their founders have been a true partner

    ★★★★★
  6. Verified Review
    Matthew Garner
    Dealer Principal at Downtown Auto Group

    Toma has truly transformed our service and parts departments. After testing several AI providers, it became clear that most made big promises but fell short in real-world use. We spent a lot of time and money trying different solutions, and just when we were on the verge of giving up, we found Toma. From the start, Toma delivered exactly what they promised, and then some.

    ★★★★★

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Get Started with Toma Today

Schedule a demo to experience how Toma powers smarter integrations and stronger performance in your dealership.

DVA Product Scorecard Rank System

Factor
Weight
Points
Dealer Review
2 pts per rating
10 pts
Use Cases
1 pt each
9 pts
DMS Support
0.25 pts each
2 pts
Service Schedulers
0.25 pts each
1.5 pts
Conversational Features
0.25 pts each
2 pts
Operational Features
0.25 pts each
1.75 pts
Total Available
26.25 pts

Score Rank Guide

Outstanding
9 – 10
Great
7 – 8.9
Good
5 – 6.9
Developing
3.5 – 4.9
Limited
0 – 3.4