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Brian Pasch’s comprehensive research project uncovers why dealers need to develop an omni-channel customer database that acts as a single source of truth for each consumer in their portfolio. A robust CDP will have the ability to feed audiences into Marketing Automation Platforms to deliver more effective and efficient outcomes for the dealership’s bottom line and to create a superior customer experience including website personalization, one-to-one messaging, and personalized offers.
Today, average franchise dealers have their customer journey touchpoints spread across a dozen different companies which do not communicate with each other. CDP companies are working towards developing an all-encompassing first-party management solution. Brian Pasch has created a dealership manager’s guide to discovering the ideal CDP Partner for your dealership!
Explore related resources on the topic crafted by other industry trailblazers.
By: Salesforce
Enhance your expertise on the topic with live training, webinars, and more!
Dealership executives should also register to attend the 2023 Digital Marketing Strategies Conference on May 21-23, where Brian Pasch will be hosting the automotive industry’s first CDP Vendor Showcase, alongside 10+ other expert-led, insightful sessions.
Save $200 with promo code: CDP200
DIGITAL MARKETING STRATEGIES CONFERENCE | MAY 21-23, 2023
Speed date prospective CDP Partners
Sunday | May 21
Major Findings & Future of CDPs
Tuesday | May 23
Experience a workshop each day!
May 21, 22, 23
Identity Resolution & CDPs Foundation
Sunday | May 21
Advanced Data Activation
Monday | May 22
3rd Party Data & CDP Safety
Tuesday | May 23
Integrating Call Data with CDPs
Tuesday | May 23
Today, average franchise dealers have their customer journey touchpoints spread across a dozen different companies which do not communicate with each other. CDP companies are working towards developing an all-encompassing solution and Brian Pasch has created your guide to discovering the ideal CDP Partner for your dealership!
Today, average franchise dealers have their customer journey touchpoints spread across a dozen different companies which do not communicate with each other. CDP companies are working towards developing an all-encompassing solution and Brian Pasch has created your guide to discovering the ideal CDP Partner for your dealership!
Accelerate the journey to peak efficiency for your dealership
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