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This program guides dealerships through a step‑by‑step process to validate their website conversion data, audit their technology stack, and optimize site speed and user experience. It’s designed for dealers who want actionable results—better reporting, leaner tech, and stronger conversions.
In today’s automotive marketplace, a high‑performing dealer website is more than just attractive—it’s measurable, efficient, and built to convert. Brian Pasch’s Automotive Website Conversion Optimization project helps dealership teams who may be struggling with unclear data in Google Analytics 4, bloated vendor tech stacks, or under‑optimized website experiences. Through this program you’ll learn how to collect and validate conversion data from every vendor touchpoint, compare GA4 performance for clear reporting, and ensure your website isn’t costing you traffic, leads, or trust.
Beyond data and analytics, the program takes you into the practical mechanics of website optimization. From auditing CTA placement, mobile experience, and merchandising flow to identifying software bloat and excessive GTM container scripts that slow your site down, you’ll get a checklist‑driven approach. It also covers the growing importance of compliance tools—especially in regulated states such as California and Colorado—and supports you with Brian’s team to document actions, implement change, and truly optimize your digital retailing platform.
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As AI reshapes automotive retail, Digital Voice Assistants (DVAs) are playing a critical role in streamlining communication and driving operational efficiency. This report compares leading DVA platforms and showcases how dealers are reducing missed calls, lowering BDC costs, and improving appointment conversions with voice-driven automation.
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This investigative report reveals the surprising number of third-party scripts collecting customer data on dealer websites—often without the dealer’s knowledge. It introduces a comprehensive inspection checklist to help automotive retailers audit, optimize, and secure their digital properties.
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This case study explores how dealers using TradePending’s suite of retail tools —Trade and Payments — experienced significant increases in form conversions. By analyzing CTA Completion Rates (CCR) using GA4 and CRM data, the research uncovers key insights into tool performance, lead quality, and website optimization strategies.